International Marketing Management

This module will provide students practical and theoretical knowledge of International Marketing in various contexts and strategies. It aims to develop students’ critical thinking and ability to apply and adapt theories to cases in international marketing.

Consider the key market research approaches and principles used in exploring markets, customer attitudes, intentions and behaviours, and potential new business ideas and products. You will be able to apply techniques for analysing and displaying data from digital, secondary or primary research sources.

Explore and challenge the principles and practices of place branding and destination marketing within global context as delivered by our experts in this area of international importance.

Digital marketing never stays still. Learn about emerging techniques and best practice in the industry. You’ll develop the skills to create a winning digital communications strategy, measure your success and create a seamless experience for clients.

This module introduces students to the important role that relationships play in business-to-business marketing. The focus will be on three different aspects of this: relationship marketing, relationship management and the role that digitally managed relationships play.

This module introduces students to the important area of marketing communications. The focus includes market sector analysis, marketing communications planning process, creativity within traditional and digital communications, and integrated campaigns.

You will develop your professional and project skills and promote a commercial awareness through a process of praxis. This will give you exposure to working with/for industry and developing your own identity as an international marketing professional.

You’ll create an advanced proposal for a research project. This substantial brief is where you’ll identify and structure the complex issue you’ll explore in your applied research project.

Now you’ve completed your proposal, it’s time to write your research project. You’ll investigate the issue you identified earlier, and present your conclusions and reflections.

Persuasion has a big role in communications. You’ll explore its impact in different contexts, for different audiences. Examine theories, ethical issues, and writing techniques for different media and readers.

The internship period offers the opportunity to undertake a minimum of 36 weeks experience in a relevant industry, or self-employed option, whilst developing individual competencies and vocationally relevant performance skills through practical experience. Students will apply academic knowledge and understanding to the workplace whilst developing networking opportunities. The content and nature of the learning experiences is designed to develop the students’ personal skills and provide them with the skills and competences deemed necessary to achieve success academically and also professionally whilst in industry.