Creative Advertising Strategy

Learn the critical thinking and advanced study skills you’ll need to work at Masters level. We’ll help you develop your analysis, writing and referencing skills – essential for your research projects and essays.

This module will allow students to develop creative strategy for advertising and will encourage them to change the way they see, approach, and respond to creative tasks. Creativity cannot be taught in its entirety, but it can be developed, and this is what this module will aim for. Students will learn theories of advertising, and how these apply in practice. Topics include advertising planning, social trends, and message strategies.

Digital marketing never stays still. Learn about emerging techniques and best practice in the industry. You’ll develop the skills to create a winning digital communications strategy, measure your success and create a seamless experience for clients.

Persuasion has a big role in communications. You’ll explore its impact in different contexts, for different audiences. Examine theories, ethical issues, and writing techniques for different media and readers.

Apply your creativity and theoretical knowledge to a real business challenge, learning skills essential in the professional world. Set objectives, complete research, manage the project and present your recommendations.

A skilled marketeer understands how emotions and behaviours influence people’s actions. You’ll study psychology and how it relates to consumers, stakeholders and organisations, in both the digital and analogue worlds.

You’ll create an advanced proposal for a research project. This substantial brief is where you’ll identify and structure the complex issue you’ll explore in your applied research project.

Now you’ve completed your proposal, it’s time to write your research project. You’ll investigate the issue you identified earlier, and present your conclusions and reflections.

The module provides an understanding of the role of brands within modern day society and how brands are developed and managed within an international context. Students will examine brands in various contexts including goods industries, services, not-for-profit organisations and emergent brands from developing countries.

The internship period offers the opportunity to undertake a minimum of 36 weeks experience in a relevant industry, or self-employed option, whilst developing individual competencies and vocationally relevant performance skills through practical experience. Students will apply academic knowledge and understanding to the workplace whilst developing networking opportunities. The content and nature of the learning experiences is designed to develop the students’ personal skills and provide them with the skills and competences deemed necessary to achieve success academically and also professionally whilst in industry.