Marketing

Learn the critical thinking and advanced study skills you’ll need to work at Masters level. We’ll help you develop your analysis, writing and referencing skills – essential for your research projects and essays.

This module introduces students to the important area of marketing communications. The focus includes market sector analysis, marketing communications planning process, creativity within traditional and digital communications, and integrated campaigns.

This module introduces students to the important role that relationships play in business-to-business marketing. The focus will be on three different aspects of this: relationship marketing, relationship management and the role that digitally managed relationships play.

Apply your creativity and theoretical knowledge to a real business challenge, learning skills essential in the professional world. Set objectives, complete research, manage the project and present your recommendations.

This module will provide students with an understanding of marketing and marketing management, and the application of specific marketing tools to a range of business contexts.

A skilled marketeer understands how emotions and behaviours influence people’s actions. You’ll study psychology and how it relates to consumers, stakeholders and organisations, in both the digital and analogue worlds.

Digital marketing never stays still. Learn about emerging techniques and best practice in the industry. You’ll develop the skills to create a winning digital communications strategy, measure your success and create a seamless experience for clients.

You’ll create an advanced proposal for a research project. This substantial brief is where you’ll identify and structure the complex issue you’ll explore in your applied research project.

Now you’ve completed your proposal, it’s time to write your research project. You’ll investigate the issue you identified earlier, and present your conclusions and reflections.

With various digital channels, influencers and user-generated content at your disposal, you can create exciting content for your audiences. Learn the theory and techniques behind what it takes to create, measure and optimise digital content.

The internship period offers the opportunity to undertake a minimum of 36 weeks experience in a relevant industry, or self-employed option, whilst developing individual competencies and vocationally relevant performance skills through practical experience. Students will apply academic knowledge and understanding to the workplace whilst developing networking opportunities. The content and nature of the learning experiences is designed to develop the students’ personal skills and provide them with the skills and competences deemed necessary to achieve success academically and also professionally whilst in industry.