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Learn how to understand why businesses and consumers want, need, buy or use a particular product or service.
Do you have a background in marketing, or an interest in joining a rapidly developing area of marketing and business? Open to graduates from any discipline, or professionals looking to pursue a niche area of marketing, this course will give you the best knowledge and skills in order to make your mark and succeed in your future career.
During the course your core modules will teach you the basics in marketing communications and business to business marketing. You’ll then have the opportunity to study bespoke modules that will expand your knowledge in a rapidly growing area. These will include market research and analytics, decision making and data visualisation and digital measurement and evaluation.
A key feature of our course is the live client brief module, here you’ll have...
1 year full-time
2 years with internship (September start)
Cindy"I felt very welcomed when I first started at Manchester Met. My tutor and lecturers are so helpful; they want to get to know you and ensure you feel well supported."
Marketing masters student
Market researchers and analysts help brands and businesses to understand consumer and business behaviour and inform decision making, to produce optimal results.
You’ll study a range of marketing-based units such as business to business marketing, marketing communications and the marketing professional. These units will introduce you to topics such as relationship marketing, market sector analysis and integrated campaigns, as well as giving you exposure to working with industry and developing your own identity as a marketer.
Your applied marketing research and analytics unit will introduce you to techniques used to analyse and display data and to explore markets, customer attitudes and new business ideas. You’ll also study two digital-focused units that allow you to explore how to effectively measure and evaluate campaigns and to make decisions based upon data.
During your course, you will also complete a live client brief. This is your opportunity to work in a group with a client on a real business challenge. You will work on a brief and will be required to set objectives, complete research and to present your recommendations to the client. This unit is a fantastic opportunity for you to develop your skills and build your professional portfolio for when you’re applying for a job.
Towards the end of your studies, you will complete an applied research proposal and project. You’ll identify a complex issue that interests you, likely related to market research and analytics, complete research and present your conclusions and findings in a final report. This is a professional piece of work that you can highlight on your CV and could inform the type of career or sector you would like to go in to. It could also inspire you to continue your interest by completing a PhD.
A collaborative learning environment
On this course you’ll join our Department of Marketing, International Business and Tourism where we have strong industry links in Manchester and nationwide that connect you with industry professionals from day one. There will be opportunities during your course to network with potential employers, work on live client briefs and to undertake internships to develop your knowledge into practical skills. You’ll also study alongside students from our other marketing and advertising courses, expanding your networks and allowing you to socialise and meet peers from all over the world.
Rise with Manchester Met
Rise is a programme available to all students at Manchester Met giving you the opportunity to earn practice credits on your degree through employment-enhancing activities. During your studies you can collect points for the activities you engage in and if you engage in enough activity you could receive recognition on your degree transcript.
Postgraduate students can get involved in activities such as project work, workshops, volunteering and certifications. For example, you could gain certifications with the likes of Microsoft, Adobe and the Project Management Institute free of charge. Not only are these fantastic to have on your CV but they are also transferable to a wide range of careers.
All Rise activities are organised according to themes of Digital Capabilities, Self-Effectiveness, Sustainability, Internationalisation, Enterprise and Civics. Completing a number of activities within a certain theme will also earn you micro-accreditations in the form of Digital Badges.
To find out more about what Rise has to offer, visit their website.
EFMD Quality Improvement System
Association to Advance Collegiate Schools of Business
Business School Impact System (BSIS)
Chartered Institute of Marketing
Australian Marketing Institute
Whether you've already made your decision about what you want to study, or you're just considering whether postgraduate study is right for you, there are lots of ways you can meet us and find out more about postgraduate student life at Manchester Met.
We offer:
Your studies are supported by a department of committed and enthusiastic teachers and researchers, experts in their chosen field.
We often link up with external professionals too, helping to enhance your learning and build valuable connections to the working world.
You’ll need a good UK honours degree – minimum 2:2 – or the international equivalent in any subject. We’ll also consider applicants with significant, relevant experience or degree equivalent professional qualifications.
For international students, we require IELTS with an overall score of 6.5, with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.
Full-time fee: £10,750 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Full-time fee: £22,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Optional estimate: £1850
Students who choose to complete an optional internship year will be required to pay an additional fee. The Internship year fee is estimated at £1,850 for all students (UK, EU and Channel Islands, as well as Non-EU international students). The salaried year-long internship may be based in Manchester or elsewhere, so there may be additional costs incurred dependent upon where the internship is located.
During your studies you may wish to join a professional body as a student member. Please check the relevant professional body website for the most up to date membership fees:
Chartered Institute of Marketing
Optional estimate: £100
All of the books required for the course are available from the library. However, many students choose to buy some of the core textbooks for the course. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £100 each year for books and printing.
Market research and analytics is a fantastic base to start a career in marketing. The skillset applies to a wide range of sectors and industries that are in need of researchers and analysts to help inform their strategies and to optimise positive results.
Following this course, you could be working in an in-house team, an agency, as a consultant or a freelancer for manufacturers, retailers, government, local authorities and charities among many others, in roles such as:
We’re here to support you every step of the way. Our careers service can provide advice on CV’s and applications, as well as advertising current opportunities for short and year-long internships.
The marketing professional module provides you with exposure to career enrichment activities that can be tailored towards your needs. This can include training and development opportunities through our university Rise programme, or our department mentoring scheme where we match you with an industry professional who can give you advice on your career goals.
Taught by industry professionals and active researchers
Our courses are taught by a combination of industry professionals and research-active academics. The industry professionals use case studies to demonstrate how you can apply the theory and skills you learn to real life scenarios. The research academics are engaged in projects that contribute to the very latest thinking in their area of expertise.
100% of our research impact in business and management is world-leading or internationally excellent (Research Excellence Framework 2021)
Please contact our course enquiries team.
Get advice and support on making a successful application.
You can review our current terms and conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Programme review
Our programmes undergo an annual review and major review (normally
at 6 year intervals) to ensure an up-to-date curriculum supported by the
latest online learning technology. For further information on when we
may make changes to our programmes, please see the changes section of our
terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study
and the University. We regularly update our online prospectus so that
our published course information is accurate. Please check back to the
online prospectus before making an application to us to access the most
up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for
Students (OfS). The OfS is the independent regulator of higher education
in England. More information on the role of the OfS and its regulatory
framework can be found at
officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current student protection plan.