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Digital marketing communications are now vital for the success of modern businesses. Get sought after expertise and an industry recognised qualification.
The way we communicate with, reach and engage customers has changed dramatically in the digital age. As such, opportunities for careers in digital marketing are growing all over the world.
Accredited by the Institute of Data and Marketing and the Chartered Institute of Marketing, this is a specialist course designed to develop your ...
1 year full-time
2 years with internship (September start)
Maithili“I have developed the knowledge to create professional-level campaigns and effective communication skills to approach real-world clients. I am more confident than ever and ready to make a real impact in the marketing industry.”
MSc Digital Marketing Communications
Digital has transformed our lives and marketing has changed with it, keeping pace and making the most of every innovation. It’s a rapidly evolving world and, with the right skills, one that’s full of opportunity.
This is a course that will help you discover what it takes to deliver, monitor and measure targeted digital marketing campaigns. Crucially, you will also get the chance to apply the theory in practice, whether working on your assignments, a live client brief or taking on an internship.
Home to a flourishing creative and digital sector, Manchester is an ideal location to develop your professional portfolio. A great location to pursue a career in digital marketing.
Flexible study
This course has multiple start dates (September and January). No matter which start date you choose, you will study all the same units as other students, however if you opt for the January start date you will only be able to do the one-year course (without optional internship year).
Rise with Manchester Met
Rise is a programme available to all students at Manchester Met giving you the opportunity to earn practice credits on your degree through employment-enhancing activities. During your studies you can collect points for the activities you engage in and if you engage in enough activity you could receive recognition on your degree transcript.
Postgraduate students can get involved in activities such as project work, workshops, volunteering and certifications. For example, you could gain certifications with the likes of Microsoft, Adobe and the Project Management Institute free of charge. Not only are these fantastic to have on your CV but they are also transferable to a wide range of careers.
All Rise activities are organised according to themes of Digital Capabilities, Self-Effectiveness, Sustainability, Internationalisation, Enterprise and Civics. Completing a number of activities within a certain theme will also earn you micro-accreditations in the form of Digital Badges.
To find out more about what Rise has to offer, visit their website.
Institute of Data and Marketing
EFMD Quality Improvement System
Association to Advance Collegiate Schools of Business
Business School Impact System (BSIS)
Chartered Institute of Marketing
Australian Marketing Institute
Whether you've already made your decision about what you want to study, or you're just considering whether postgraduate study is right for you, there are lots of ways you can meet us and find out more about postgraduate student life at Manchester Met.
We offer:
Your studies are supported by a department of committed and enthusiastic teachers and researchers, experts in their chosen field.
We often link up with external professionals too, helping to enhance your learning and build valuable connections to the working world.
You will need a UK honours degree - at least a 2:2 - or the international equivalent. We do consider any discipline, but this course is ideal for graduates of marketing, business and those who have completed marketing units on their undergraduate degree.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.
Full-time fee: £10,750 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Full-time fee: £22,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
There are no specialist costs for this course.
Optional estimate: £1,850
Students who choose to complete an optional internship year will be required to pay an additional fee. The Internship year fee is estimated at £1,850 for all students (UK, EU and Channel Islands, as well as Non-EU international students).
There are no professional costs for this course.
Optional estimate: £400
Many of the platforms, tools, systems and services used on this course cannot be effectively accessed by smartphone or tablet. Therefore, students will need to own a laptop.
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop and up to £100 each year for books and printing.
By the time you graduate, you will have developed valuable skills and the critical knowledge to succeed in this exciting, constantly evolving industry.
Employment opportunities are expanding globally. Finding roles such as a digital marketing executive, digital brand manager, social media manager, digital account manager, or as a content creator are just some of your options, you will also be able to explore roles in exciting new areas of this industry such as:
High-level operational and strategic planning roles could also be within your reach, where you may work on evolving digital campaigns. With your newly acquired knowledge and skills, you will also be able to pursue a freelance career in digital marketing communications, or even create your own agency.
Our graduates are working in exciting roles all over the world, with local, national and international companies including:
Taught by industry professionals and active researchers
Our courses are taught by a combination of industry professionals and research-active academics. The industry professionals use case studies to demonstrate how you can apply the theory and skills you learn to real life scenarios. The research academics are engaged in projects that contribute to the very latest thinking in their area of expertise.
100% of our research impact in business and management is world-leading or internationally excellent (Research Excellence Framework 2021)
Please contact our course enquiries team.
Please note: To apply for the 2-year internship route you will need to select a September start date.
The application submission deadlines for September 2024 entry are:
International students: Monday 22nd July 2024
UK or Home/ Channel Islands/ IOM students: Applications remain open - deadline to be confirmed
Get advice and support on making a successful application.
You can review our current terms and conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Programme review
Our programmes undergo an annual review and major review (normally
at 6 year intervals) to ensure an up-to-date curriculum supported by the
latest online learning technology. For further information on when we
may make changes to our programmes, please see the changes section of our
terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study
and the University. We regularly update our online prospectus so that
our published course information is accurate. Please check back to the
online prospectus before making an application to us to access the most
up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for
Students (OfS). The OfS is the independent regulator of higher education
in England. More information on the role of the OfS and its regulatory
framework can be found at
officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current student protection plan.