Luxury Fashion Management

This module introduces the heritage and artisanship of luxury in the context of contemporary design and business internationalisation. It will explore how luxury firms operate, embracing cultural diversity, managing discerning consumer expectations in niche markets, while maintaining considerable margins. It will evaluate how this sector of the market can embrace sustainability and lead change in a challenging new world.

This module exposes students to the concepts and theories of branding and the relationship between brands, consumers and culture. It focuses on brands’ marketing and design related strategies to communicate and connect with consumers within mainstream and niche cultures.

In this module, students will identify and define their own individual research specialisms, through exposure and debate around contemporary issues critical to the fashion industry. The module introduces research, critical analysis and academic writing skills required for developing students’ ability to produce outputs at appropriate postgraduate level whilst developing enhanced decision-making skills and professionalism.   

This module evaluates luxury strategic brand management, brand extension and positioning in international markets. It will consider how social and cultural trends influence marketing and brand development to achieve business aims and optimise the customer journey. Through creative practice, students will interrogate innovative marketing and branding case studies that epitomise luxury.

Students will propose, negotiate and produce a substantial piece of original project work in an appropriate professional format. The work will demonstrate the culmination of the knowledge and skills developed during the first two terms of study. Rigorous research, commercial awareness, intellectual maturity and technical accomplishment within the synthesis of the work will provide insights into the students chosen specialisms that contribute to the research and knowledge exchange in their subject domain. Support will be provided through individual supervision.