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Harness your creativity and fundamental theoretical knowledge to produce innovative and socially responsible fashion marketing campaigns.
The fashion industry is constantly evolving and now more than ever is undergoing extreme transformative change. A new generation of consumers is rallying against the fast-fashion ethos and instead favouring a more cyclical approach to consumption and production. Cultural shifts are also affecting the industry, with brands having to re-evaluate their cultural purpose, identity and the way in which they communicate to the consumer to ensure greater transparency and authenticity.
This programme is aimed at students who want to gain experience of both the strategic and creative aspects of fashion marketing. Whilst studying on MSc International Fashion Marketing, you'll produce innovative marketing campaigns for fashion brands through a variety of different communications media, while su...
1 year
The MSc International Fashion Marketing is one course in a suite of exciting new business programmes within Manchester Fashion Institute, including MSc Fashion Buying and Merchandising Management, MSc International Fashion Business Management and MSc Luxury Fashion Management.
The historically fashionable and culturally rich city of Manchester is an important characteristic of the course, acting as a ‘laboratory’ in which students will work with independent and commercial organisations, while researching the practical implications and processes of fashion marketing and its multitude of elements. The established reputation of Manchester Fashion Institute has allowed us to collaborate with iconic brands like Fred Perry and Chanel while also developing working relationships with industry leading and popular local brands, which facilitate exciting student opportunities for placements, internships and live project briefs each year.
With highly qualified and expertly trained academic staff, students will benefit from a joint approach to teaching and learning, where the unique teaching and assessment methodologies will offer students a robust academic and industry facing understanding of different roles and functions in organisations as well as contemporary issues facing fashion marketing. In order to be truly effective, the teaching and learning experience is one of collaboration, where students work with academics and peers to critique existing knowledge and behaviours in a creative, critical and reflexive way. Through innovative teaching practice and exciting methods of assessment, the course fosters a critical appreciation of marketing as a cultural belief system whose role in shaping fashion and society must be better understood.
You'll develop an appreciation for the underlying commercial, psychological, sociological and anthropological aspects of fashion and apply these perspectives when debating and researching various aspects of the fashion system and the role of marketing within it.
Further, as debate in fashion is very rarely black and white or so clear cut that there is no room for different points of view, students will be exposed to contemporary trends affecting fashion and encouraged to consider epistemological alternatives to creative and strategic marketing practice.
Whether you've already made your decision about what you want to study, or you're just considering whether postgraduate study is right for you, there are lots of ways you can meet us and find out more about postgraduate student life at Manchester Met.
We offer:
Your studies are supported by a department of committed and enthusiastic teachers and researchers, experts in their chosen field.
We often link up with external professionals too, helping to enhance your learning and build valuable connections to the working world.
These typical entry requirements may be subject to change for the 2025/26 academic year. Please check back for further details.
A minimum of 2:2 Honours degree is required. Equivalent EU/international qualifications are also accepted.
Overseas applicants will require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification.
Full-time fee: £10,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Full-time fee: £20,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).
Optional estimate: £750
IT and Digital: Although not essential, a personal laptop enables students to conduct their studies more independently, supporting collating and developing written and visual research, producing written submissions and presentations. Adobe Creative Cloud will also be crucial as the majority of work will be produced on this platform. Indicative cost: £500+
Materials: As the curriculum utilises project-based learning, students will undertake applied creative projects that will involve exploration of ideas in various materials, notebooks, production of visual materials, printing and mounting visual presentations, etc. This is in line with disciplinary norms and essential to communicate research. Indicative cost: £250
Optional estimate: £800
Field Research: Students will be presented with field research briefs where they will undertake research within the city of Manchester. Further, depending on the nature of students’ personal interests, they may choose to undertake field research that may incur travel, accommodation and subsistence costs. Indicative cost: £100-£300.
Study Visits: Exposure to regional, national and/or international professional fashion events will enrich the student learning experience and would be encouraged but be optional. Costs vary depending on the location and nature of events. Indicative cost: £250-£450.
Collaborative Projects: There may be opportunities to attend national/international collaborative projects which the students can choose to participate in. This may incur costs to the student including travel and subsistence. Indicative cost: £250.
Live projects, external visits, and networking opportunities will enhance the employability, confidence and the earning potential of our graduates. The focus of the curriculum will support a range of Fashion Marketing career aspirations with skills in creativity, complex problem solving, reasoning and ideation to be ready for current and future demands of jobs.
This MSc will open doors for students to a range of exciting areas in the creative and cultural industries, such as;
Brand Management
Copywriting
Campaign Management
Content Marketing
Social Media Marketing
Creative Concept Development
Brand Strategy
Account Management
Events & Experiential
Research & Insight
Design
Communications & PR
Marketing Metrics & Data Analysis
Search Marketing/SEO
Please contact our course enquiries team.
Get advice and support on making a successful application.
You can review our current terms and conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Programme review
Our programmes undergo an annual review and major review (normally
at 6 year intervals) to ensure an up-to-date curriculum supported by the
latest online learning technology. For further information on when we
may make changes to our programmes, please see the changes section of our
terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study
and the University. We regularly update our online prospectus so that
our published course information is accurate. Please check back to the
online prospectus before making an application to us to access the most
up to date information for your chosen course of study.
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The Manchester Metropolitan University is regulated by the Office for
Students (OfS). The OfS is the independent regulator of higher education
in England. More information on the role of the OfS and its regulatory
framework can be found at
officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current student protection plan.