International Fashion Business Management

This module will be an intensive introduction to the commercial and cultural contexts of the ethical responsible sustainable fashion industry from concept to consumer, taking a systems perspective. It will introduce the theories, tools and techniques to evaluate the implicit business models, operational and communications strategies firms employ as a framework for understanding markets and investigating the implications of their dynamics. 

This module exposes students to the concepts and theories of branding and the relationship between brands, consumers and culture. It focuses on brands’ marketing and design related strategies to communicate and connect with consumers within mainstream and niche cultures.

In this module, students will identify and define their own individual research specialisms, through exposure and debate around contemporary issues critical to the fashion industry. The module introduces research, critical analysis and academic writing skills required for developing students’ ability to produce outputs at appropriate postgraduate level whilst developing enhanced decision-making skills and professionalism.   

Successful brand strategy, personality and positioning in today's digitised, global marketplace drives the customer loyalty, product diversification and new value creation critical to business survival. In this module, strategic brand management theories and tools will be introduced; including brand equity, brand extension and portfolio management techniques that underpin contemporary firms’ navigation of complex intensively competitive business environments, and to establish ethical responsible sustainable fashion business.

Students will propose, negotiate and produce a substantial piece of original project work in an appropriate professional format. The work will demonstrate the culmination of the knowledge and skills developed during the first two terms of study. Rigorous research, commercial awareness, intellectual maturity and technical accomplishment within the synthesis of the work will provide insights into the students chosen specialisms that contribute to the research and knowledge exchange in their subject domain. Support will be provided through individual supervision.