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It takes creative thinking, industry insight and proven marketing skills to make your mark. Study sports marketing management with us, then get ready to stand out.
Sport is part of Manchester’s DNA. It’s a big feature of the city’s history, character and economy. And it’s a big part of Manchester Met too. We created one of the first sports marketing degree in the country and we’ve worked with experts in the industry to make it as useful as possible for your career.
Throughout the course you’ll learn what makes sports marketing so special. You’ll develop key skills in areas like brand management, digital marketing and commercial sponsorship.
The course prepares you for real life in the industry. So, you’ll complete practical projects like developing a sponsorship proposal, creating a digital marketing campaign or putting together a business plan for a new sports enterprise. To add even more to your CV,...
3 years full-time
4 years with placement
4 years with overseas study
4 years with foundation
Programme Lead for BSc (Hons) Sports Business Management and BSc (Hons) Sports Marketing Management“As part of our sport programmes, our students have the chance to gain first-hand experience and understanding of the sports industry. This includes working on projects and receiving feedback from some of the leading organisations in the sports sector. This gives our students the opportunity to work in real-life scenarios, which is a fundamental aspect of their preparation.”
Sport has become a global growth industry, where the performance of the business behind the scenes is just as important as the performance on the pitch, court or course. Today, there’s huge investment in venues for sport at every level – not just as physical arenas, but vehicles for maximising revenue from sporting events, fan engagement, marketing and sponsorship sales. Health and fitness initiatives are launched regularly, with public and private sector backing, while the sports branding and clothing industry continues to generate millions of pounds every year.
It all adds up to a world full of opportunity for a rewarding future in the sports industry. And there are few better places for exploring that world than Manchester, the city of sport. Study with us and you’ll develop the practical expertise, knowledge and experience that great careers are built on. You’ll explore management, marketing, finance, strategy, events and more.
Throughout your studies, you’ll have a range of opportunities to make the most of our location – from gaining experience on placements, to visiting globally renowned teams and venues. With so many of our graduates going on to roles with the likes of Manchester City FC, British Athletics, Adidas and Nike (to name but a few), this is a course that offers a real opportunity to get you to work.
You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad once you're here, so you would complete your degree over four years if you take this option.
Foundation Year
This course has a foundation year available. For more information visit the foundation year page.
Association to Advance Collegiate Schools of Business
Business School Impact System (BSIS)
EFMD Quality Improvement System
Teaching Excellence Framework 2023-2027
National Student Survey 2024 (NSS)
Whether you’ve already made your decision about what you want to study, or you’re just considering your options, there are lots of ways you can meet us and find out more about student life at Manchester Met.
We offer:
Your studies are supported by a department of committed and enthusiastic teachers and researchers, experts in their chosen field.
We often link up with external professionals too, helping to enhance your learning and build valuable connections to the working world.
These typical entry requirements may be subject to change for the 2025/26 academic year. Please check back for further details.
UK and Channel Islands full-time foundation year fee: £9,535 for the 2025/26 academic year (subject to Parliamentary approval). On progression to any linked degree course, the standard UK and Channel Islands tuition fee would apply. For 2025/26, this is £9,535 (subject to Parliamentary approval). Fees for subsequent academic years may increase for inflation to reflect increased costs of course delivery (up to a maximum of 10% per academic year) and/or changes in UK government regulation. Inflationary increases will be calculated by reference to RPIx (RPIx is a measure of inflation in the UK). Fee increases are subject to limits imposed by UK government regulation.
EU and Non-EU international full-time foundation year fee: £20,000 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)
Full-time fee: £9,535 for the 2025/26 academic year (subject to Parliamentary approval). Fees for subsequent academic years may increase for inflation to reflect increased costs of course delivery (up to a maximum of 10% per academic year) and/or changes in UK government regulation. Inflationary increases will be calculated by reference to RPIx (RPIx is a measure of inflation in the UK). Fee increases are subject to limits imposed by UK government regulation.
Part-time fee: £2383.75 per 30 credits studied (subject to Parliamentary approval). Fees for subsequent academic years may increase for inflation to reflect increased costs of course delivery (up to a maximum of 10% per academic year) and/or changes in UK government regulation. Inflationary increases will be calculated by reference to RPIx (RPIx is a measure of inflation in the UK). Fee increases are subject to limits imposed by UK government regulation. The total amount you pay each year may differ based on the number of credits studied.
Full-time fee: £20,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
Part-time fee: £5000 per 30 credits studied. The fee per credit will remain the same for each year of your course providing you complete it in the normal timeframe (eg no repeat years or breaks in study). The total amount you pay each year may differ based on the number of credits studied.
A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated masters 480 credits. For courses that offer a placement year option that starts in September 2025, the tuition fee is £1,907 (subject to Parliamentary approval). For courses that offer a study year abroad option that starts in September 2025, the tuition fee is £1,430 (subject to Parliamentary approval). Placement Year fees and study abroad fees for subsequent academic years may increase for inflation to reflect increased costs of course delivery (up to a maximum of 10% each academic year) and/or changes in UK government regulation. Inflationary increases will be calculated by reference to RPIx (RPIx is a measure of inflation in the UK). Fee increases are subject to limits imposed by UK government regulation.
Part-time students may take a maximum of 90 credits each academic year.
Optional estimate: £600
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop.
Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop, and up to £100 each year for books and printing.
Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships
Money MattersIn the sports industry, the performance of the business behind the scenes is as important as the performance on the pitch. Revenues are generated from a broad range of activities from fan engagement and clothing to merchandise and sponsorship sales.
Health and fitness initiatives continue to be driven by government investment and commercial sponsorship. They have never been more important in ensuring that the health and wellbeing of our communities takes centre stage, with initiatives being driven increasingly by digital technology.
You could work at national agencies, governing bodies, health clubs and sports complexes, promoters, or media companies. There are also exciting careers in medicine, education, and research. Or you might choose to continue your studies with our MSc Sport Business, Management and Policy.
Some of our graduates have secured roles with major sports organisations like BBC Sport, England Netball, Birmingham 2022 Commonwealth Games and British Swimming. Others in roles at football clubs such as Chelsea, Everton, Manchester City and Manchester United.
Beyond the sports sector, our graduates have found roles as:
You can apply for the full-time option of this course through UCAS.
UCAS code(s)N881
Institution code: M40
Get advice and support on making a successful application.
You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Programme review
Our programmes undergo an annual review and major review (normally
at 6 year intervals) to ensure an up-to-date curriculum supported by the
latest online learning technology. For further information on when we
may make changes to our programmes, please see the changes section of our
terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study
and the University. We regularly update our online prospectus so that
our published course information is accurate. Please check back to the
online prospectus before making an application to us to access the most
up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for
Students (OfS). The OfS is the independent regulator of higher education
in England. More information on the role of the OfS and its regulatory
framework can be found at
officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current student protection plan.