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With the tools to identify, understand and engage audiences, marketing provides the link from brand to consumer. With the skills and understanding you'll gain from this degree, it's also the link from graduate to career.
Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This marketing degree is all about exploring that landscape, taking those opportunities and avoiding those threats.
You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose modules that interest yo...
3 years full-time
4 years with placement
4 years with overseas study
You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose modules that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.
You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad, once you are here, so you would complete your degree over four years if you chose this option.
Chartered Institute of Marketing
Association to Advance Collegiate Schools of Business
Business School Impact System (BSIS)
EFMD Quality Improvement System
Australian Marketing Institute
Teaching Excellence Framework 2023-2027
National Student Survey 2024 (NSS)
Whether you’ve already made your decision about what you want to study, or you’re just considering your options, there are lots of ways you can meet us and find out more about student life at Manchester Met.
We offer:
Your studies are supported by a department of committed and enthusiastic teachers and researchers, experts in their chosen field.
We often link up with external professionals too, helping to enhance your learning and build valuable connections to the working world.
These typical entry requirements may be subject to change for the 2025/26 academic year. Please check back for further details.
Fees for this course have yet to be confirmed and will be updated as soon as more information is available.
Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.
Full-time fee: £20,000 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).
All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, you may choose to buy some of the core textbooks for the course and/or a laptop. You may also need to print assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop, and up to £100 each year for books and printing.
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Professional Body Accreditations and Membership Costs (Optional): The proposed programme is mapped against the equivalent professional qualifications of the Chartered Institute of Marketing. You can join as a student member. The cost of student membership currently is £60.
Field Trips costs where appropriate. This would not exceed £500
Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships
Money MattersBy the time you graduate with the CIM accredited degree, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical and professional skills.
There are a wide range of career opportunities across the creative and digital industries, whether working for agencies or in-house within organisations. Today, you'll find some of our graduates working in a broad range of roles in organisations like Boohoo, MediaCom, ASDA, Swizzels Matlow, Jack Wills and Carat Media.
You can apply for the full-time option of this course through UCAS.
UCAS code(s)N503
Institution code: M40
Get advice and support on making a successful application.
You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Programme review
Our programmes undergo an annual review and major review (normally
at 6 year intervals) to ensure an up-to-date curriculum supported by the
latest online learning technology. For further information on when we
may make changes to our programmes, please see the changes section of our
terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study
and the University. We regularly update our online prospectus so that
our published course information is accurate. Please check back to the
online prospectus before making an application to us to access the most
up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for
Students (OfS). The OfS is the independent regulator of higher education
in England. More information on the role of the OfS and its regulatory
framework can be found at
officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current student protection plan.