International Hospitality Business Management

This module will introduce students to the key operational roles and responsibilities of food and service operations with a clear thread to operational and logistical intricacies within any given hospitality business environment. Students will be expected to apply theory to practical to support application within industry and build core operational skills. The module will underpin professional development with sessions on product development through practical kitchen demonstrations, and workshops in areas of logistics and sourcing of commodities and supply chain management, control procedures, stocking systems and food safety. Further practical aspects of service will be supported through our collaborative partner/industry visits where students will engage in applied service skills workshops and work based learning. They will also have an understanding of developing and managing a quality service operations.

Students will develop marketing skills for tourism, learning how to recognise the importance of marketing as a role and function; as well as apply the marketing mix to illustrate different tourist markets and needs.

Businesses today are operating in a highly complex and dynamic landscape. This module introduces students to contemporary business/e-business and the factors that shape the nature of businesses operating in an increasingly complex global market. Students will be exposed to a range of relevant tools and frameworks to analyse the impact of dynamic business landscape and volatile global markets on a business's ability to compete successfully.

Understanding financial management is a vital skill for all managers of profitable companies. Learn how to analyse financial statements, plan budgets and use financial data to inform decision making.

In this module, students will study and explore current and future trends in relation to technology and innovation within the hospitality industry and how it impacts and will continue to influence. The module also looks to draw on innovation and technology that may have future application within the hospitality industry anticipating new future market trends. The challenges to integrate technology into operational routines and the challenges of dealing with the 'multi-personality' digital consumer will also be explored.

Academic and digital skills are developed in this module to foster students’ engagement with their own personal and professional development. This module will support students as they make the step up to degree-level study.

This module introduces student to the foundation of analysis and interpretation of business data. It incorporates the use of Microsoft Excel spread sheets to analyse and present data in appropriate format.

The module looks at the wider context of the International hospitality and tourism industry. Students will study the importance of understanding the nature of hospitality and being hospitable and the dynamic nature of working within the sector and the wider tourism industry. The module will also look at the nature of tourism experience and the push and pull factors that feed tourism growth and global demand. The module will feed into the research areas of international hospitality and tourism.

This module gives students the opportunity to formulate and design their own rationale for a research project. The student will explain the purpose of this research through a strategic plan and justify the methods chosen to solve the research question or problem. The project is developed through a brief research proposal, which will provide justification for the project. Projects will range from food and beverage product development to International research projects with partner institutions.

This module introduces you to the foundations of revenue management for the hospitality sector. It incorporates an introduction to the principles of revenue management, strategic pricing, decision making processes, the role of the revenue manager and relationship with other departments. It explores the principles and practices applied by revenue managers in the accommodation sector, including, demand forecasting, market segmentation, inventory and price management, distribution channel management, digital marketing, consumer behaviour and market intelligence to assist decision making.

Students will explore the important characteristics of the hospitality, tourism, events and leisure environment. The module will introduce facets aligned to the diverse nature of hospitality, tourism, events and leisure and the associated commercial and non-commercial spaces. The sector is constantly adapting to market demands by creating new niche and inspiring offerings. Students will learn the importance of understanding the nature and diversity of the sector, its key components, and trends around the modern day consumer to ensure stakeholders receive a high-quality experience.

This module provides an overview of basic business principles in sustainable, responsible and ethical conduct. In addition, students will explore social responsibility in business and how it affects decision-making. Students will analyse some of the major global challenges such as climate change, management of resources, pollution and the impact of economic development. These will be addressed in the context of hospitality business management. 

The purpose of this module is to introduce marketing and sales principles and strategies, to understand market research and consumer behaviour, and to apply market research principles to product/service design. Students will learn how to formulate a marketing strategy; this will involve understanding market segmentation, targeting and positioning and how to target relevant markets and customers, both internationally and locally. Students will study how to formulate marketing decisions for products and services and how to develop customer relationships in Business-to-Consumer and Business-to-Business contexts.

In this module students will study the application of entrepreneurial behaviours, attributes and written skills of identifying and validating new business ideas and the hospitality sector. The module will further develop the personal and profession development skills needed in business through collaborative and interdisciplinary learning by working in groups in a student lead project. Students will explore the defining characteristics, behaviours and motivations of small business-owners, intrapreneurs and entrepreneurial leaders from a practical business perspective to support the development of practical application within the hospitality industry.

Students will develop knowledge and understanding of the theories, strategies, policies and practices that underpin the management and development of human resources in organisations particularly in the tourism industry.

The dissertation or project draws upon and consolidates earlier work throughout the course and provides an opportunity to research a particular topic, which is of interest to students. The research project is an opportunity to work independently to conduct research into a particular topic and to demonstrate the analytical and evaluative skills, which are the hallmarks of an honours degree graduate. The scope for a topic is based on successfully completing the secondary research in the research design project module and moving forward with primary research.

This module will focus on the complex challenges of leadership and management of self/others and is a core module in developing personal and professional development skills needed to manage effectivity and efficiently in the workplace. This module will include elements of coaching, talent management, recruitment and retention strategies, motivation and empowerment in the context of management and leadership theory. The module will include aspects on theory and practice with relevant industry exposure through guest lecturers and managing an international workforce, training and development and performance management.

A number of key strategic and operational tourism and hospitality management issues and scenarios to support business decision making will be analysed in this module. It will also include important business models and tools from the hospitality business environment and wider tourism sector. These academic models and business tools will be critically analysed individually and then in context with relevant aspects of general international business operations.

This module will focus on the complex challenges of global mobility, managing across national borders in international hospitality careers. Areas of interest on this module are leadership concepts and practice, which include leadership styles, ethical leadership, organisational culture and cultural diversity. The nature of the international workforce in hospitality and tourism leads into cross-cultural management, international management and career development, issues in globalisation and global mobility trends. Cultural diversity; cross-cultural management; personality and psychology; management of change; power and politics; motivations for expansion; Internationalisation; globalisation; global mobility trends; culture shock and cross-cultural adjustment.