Events Management

This module introduces the concepts and scope of the events industry both nationally and globally . Students will develop knowledge of event classifications, characteristics, and stakeholders, through to event impacts and evaluation. The module combines key event industry knowledge alongside the development and application of academic skills for academic success.

This module introduces important aspects of event marketing in the promotion and communication of an event to a desired target audience using a variety of different medias. Students will be able to develop marketing skills by examining core marketing principles and concepts and implementing them to ensure successful event marketing outcomes. This module is highly creative, dynamic and embeds marketing insight, which is an important part of a students’ development as an event professional in an ever-changing global event environment.

This module explores the various operational elements required to deliver a successful event. There will be opportunities to develop operational skills and capabilities using industry leading technology. Students will also get experience creating operational documents that are used within the event industry. This experience will be applied to real-world scenarios and case studies. The development of operational knowledge will be facilitated through engagement with event industry professionals; demonstrating how operational processes and practices are applied within every type of event and why these considerations are vital to the delivery of successful events.

This module will help students to identify their current skills and attributes and provides opportunities to engage in employability-focussed activities, including practical experience. Students will explore action-planning to take ownership of their professional development to help boost future career prospects and work-readiness.

One of the most important roles in event management is to ensure that all people are safe during all stages of an event. This module will help students understand the fundamental principles of event safety management when planning and delivering events. Students will explore the duties of care placed upon event organisers linked to relevant health and safety legislation. Additionally, students will understand the design and application of a range of event safety documentation.

This module introduces financial management and budgeting, to support event planning and the evaluation of business performance. Robust financial control and resource management are important aspects of the event management process and help to inform business decision-making. Current software is introduced to assist students in the development of financial management skills relevant to the event sector.

The foundation of an excellent event is creative design development. In this module, students will explore creative processes and consider various event design models, concepts, intentions and outcomes as lenses through which to look at the components of an event. Students will be required to flex their creative muscles and think outside the box!

This module enables students to appreciate how taking responsibility for an event goes beyond the event itself. To manage an event sustainably the event manager must consider the impact of the event on the environment by considering how attendees travel to the event, reducing waste that is created at the event and supply of food. Students will investigate that for an event to be sustainable it must be supported by the local community and leave a positive legacy (both socially and economically) for those involved or affected by the event.

In this module students will design an event concept for a live event based on a client’s brief or instruction. Students will then do a presentation in their event group showing the concept and feasibility of their idea for their event. The feasibility study will help identify any potential problem areas before the student delivers their live event in the “Event Live: Production” module.

Within this module, students will be able to develop their journey as an event professional by staging a live event for a client. Students will be required to produce an event manual that will document all aspects of the event and help manage their event. The delivery of the live event will help students develop skills in project management, stakeholder management and event live production.

The creative design, planning, delivery and evaluation of events involves the use of technology. Within this module there will be the opportunity to explore a variety of technological solutions that are used within the events industry to enhance the customer experience and improve efficiency in the delivery of events. Students will develop practical skills in the use of both hardware and software as well as examining the application of emerging technologies within events and investigating how technology will impact upon the future of the events sector.

Students will develop knowledge and application of key operational management theories and concepts, including; the importance of event objectives, people management, service quality management, continuous improvement and evaluation in order to deliver event service excellence.

Events are increasingly becoming larger and more complex. The safety of stakeholders at an event is an ethical and legal concern for event organisers both nationally and globally . Within this module, students will study crowd safety and risk analysis. In addition, the application of modelling techniques and tools to enhance public safety within events management will be investigated from both a national and international perspective.

In this module students will have the opportunity to review and reflect on professional skills and competencies deemed essential by employers. Students will proactively prepare for the recruitment phase of either their placement year or future graduate position and will develop a clear understanding of what the events industry is searching for within its employees. Students will continue to develop these essential skills and learn how to align them to employment opportunities.

This module will focus on developing knowledge and understanding of the MICE (Meetings, Incentives, Conferences and Exhibitions) sector, otherwise known as Business Events, which remains the largest sector of the events industry. 

This module enables you to investigate and understand the range and diversity of festivals and celebration events. The module has a particular focus on the impact of festivals and celebration events on the community. You will also explore the social and cultural importance of such events, the key operational issues when planning such events, and the key regulatory, political, funding and sponsorship elements of these types of events.

This module explores a wide range of contemporary issues that are impacting the events industry both nationally and globally. Students will engage with current affairs and relevant research to develop a broader awareness of political and societal changes and their influence on the global events sector.

The aim of this module is to provide students with an opportunity to act as “consultants” on a live challenge faced by an event business. Students will be able to conduct research on a consultancy brief that will link to challenges at a local, national or global level. The completion of the Event Consultancy module will help students develop research skills and knowledge that will be relevant to their future career.

This module will support final year students to transition from university life into their first graduate role. Students will review their experiences to date and will develop and deliver a clear strategy through a work-based learning project, which will maximise their graduate career success. The module will encourage effective partnerships with event industry employers, thus growing their professional network and ensuring that students have opportunities to engage directly with industry stakeholders.

Event Production includes the technical elements required to deliver a successful event. This module focuses on the management of the wide variety of technical elements and the numerous staff, suppliers and contractors required to facilitate the implementation of an event. There will be opportunities to explore production management within the context of sport, business and creative events as well as opportunities to develop skills in the use of production management technology in order to create industry relevant documentation. Learning will be facilitated through the use of events industry case studies, designed in partnership with production management specialists.

This module examines leadership and organisational behaviour within the event industry. A range of leadership theories, concepts and application within the event industry will be explored. The module will enable students to evaluate leadership within event industry and recognise best practice.

Collaborative working with customers such as exhibitors, suppliers, sponsors’ and other partnerships is fundamental to the commercial viability and success of any event. This module is designed to develop event professionals’ sales and strategic management skills in industry.