Sports Marketing Management (Foundation Year)

Upon completion of this departmental module, students will have the skills, understanding and attributes to bridge the gap from foundation year to the undergraduate degree programme. This module aims to equip students with the knowledge and understanding in areas such as academic writing, personal and professional development. During the module, students will be able to make connections between theory and practice and gain awareness of the importance of increasing a proficient approach to their academic and personal skills, behaviours and attitudes relating to further academic studies.

The main aim of this module is to introduce students to the vital role that data analysis plays in modern organisations and equip them with related fundamental skills. Students will develop skills in data handling and processing, analysis and presentation. The module will focus on the summary and description of data sets using both graphical and statistical approaches. Consideration will also be given as to how data analysis can enhance the ‘intelligence’ of an organisation and, in particular, support the decision-making process.

This module introduces students to the fundamentals of marketing. The core themes will include marketing orientation and practice, the marketing environment, marketing research and marketing applications of consumer psychology and behaviour, digital marketing and the changing approaches to communication, and operations and systems management for marketing.

The main aim of this module is to introduce students to the theories and concepts of finance in a business environment. This should cover the basic definitions of this subject and serve as an introduction to further studies in this area, as required.

This module will introduce students to the importance of creativity and responsible management in business decision-making, before outlining business strategy. The module will show how these discrete disciplines are harnessed and used by managers throughout all levels of the organisation. The module touches upon innovation, creativity and opportunity identification, explores aspects of business ethics and sustainability, and illustrates basic strategies developed by organisations in response to external and internal challenges.

The main aim of this foundational module is to enable you to appreciate introductory topics related to understanding and managing people at work. Through studying organisational behaviour, students will cover selected topics at three main levels, comprising individual, group and management level. Academic theory is explored through organisational examples.

There is a critical need in all business sectors for the delivery of good customer service and this is particularly challenging for managers within the service industry. This module will focus on the challenges and strategies for managing customer service particularly in the economic sectors of events, hospitality, sport and tourism. 

The events, hospitality, sport and tourism sectors continue to be significant contributors to the global economy. As well as their financial contribution to economies at all levels, these sectors play a crucial role in the health and wellbeing of society. Students will be introduced to the structure and scale of these thriving sectors and particularly their interconnectedness.