Fashion Business and Management

Acquiring a holistic understanding of consumer journeys within multi-channel fashion environments and the use of marketing within it. You will explore high street, digital and multichannel environments, assessing the effectiveness of interactions and relationships between the customer, brand, marketing communications and beyond. Discovering and creating marketing strategies that make compelling and successful customer journeys and enhance fashion retail experiences 

This module enables an explorative and experimental space from which to re-imagine future fashion concepts for a defined industry focussed challenge. 
 
You will investigate advances in innovative digital solutions across a range of interdisciplinary technologies, whilst considering complexities of the impact of proposing concepts in an ethically focussed digital environment. 

In this module you will develop the essential skills needed as a business professional. You will examine structures, functions, roles, responsibilities and KPIs within fashion businesses, and unique strategies that inform and enhance sustainable business practice in relation to the Business function. 

This module will build critical awareness and business acumen of the fashion marketplace. You will develop a strong understanding of the dynamics of both the local and global fashion landscape. It will explore retail channels and the strategies employed by leading firms to stay ahead of their competition is explored, in addition students gain a clear understanding of product journey from concept to final destination. 

This module will enable you to explore and develop personal and professional skills to support your preparedness for life beyond university (post-graduation) in the context of your future options, employability and career readiness. 

You will review and design memorable marketing, brand and service related consumer experiences. This module takes a customer centric view of building relationships to enhance brand loyalty in a multi-channel interactive environment. Creating fashion related customer experiences that differentiate brands in the development of impactful marketing strategies and plans. 

This module provides a space for collaborative projects with external and/or internal partners.

The aim of this module is to provide you with a comprehensive understanding of the integration of strategic management principles, change management and analytics within the context of the fashion industry. It aims to equip you with the knowledge and skills required to analyse data, make informed decisions, and strategically manage fashion businesses in a dynamic global market. 
 
You will explore the different business models and strategies to deliver sustainable competitive advantage. Supply chain and responsible sourcing strategies will underpin your knowledge. 
 
You will assess business performance as a result of strategic decisions relating to financial and non-financial strategies adopted by organisations together with the theories underpinning them. 

You will focus on excellence in leadership for design, service innovation and entrepreneurship across the fashion industry. Critically, this is not only product design, but also agile service design across the value system while leading the change process. Within entrepreneurship, you will examine how renowned leaders employ their expertise and vision to drive firms forward in an increasingly complex and competitive trading environment. 

You will examine global business strategies in the context of sustainable thinking by identifying and pursuing sustainability opportunities not only for the good of the world but in terms of value creation. Sustainability has gone beyond reputation building to an active agenda and future vision of a complete circular economy. This module enables you to develop knowledge of sustainable global strategies that can be adopted by organisations, with emphasis on the circular economy and apply critical thinking to explore new opportunities and strategic directions. 

This Fashion Consultancy Project module will enable you to cultivate a comprehensive understanding and insight into an independently chosen area on which to focus a depth study. This module offers the opportunity for you to work on a ‘live’ industry consultancy brief or a ‘fictional’ brief which will task you to consider a particular area of enquiry related to business, management, buying, merchandising or marketing. The brief will pose a strategic level, real life or scenario based challenge relevant to their area of interest/study. 
 
Supported by mentors, you will work independently to carry out a consultancy project in which you will synthesise information including reports, data, industry/sector information, market research and/or academic literature. 

The emphasis will be on applying business acumen, research skills and professional practice to an enterprise project within a project management framework enabled by negotiating and defining a project proposal for a business venture. 

This Fashion Research Project will enable you to cultivate a comprehensive understanding and insight into an independently chosen research area. The module aims to explore and interpret research information through critical review and analysis of existing literature, as well as collect and analyse primary and/or secondary data to create a coherent and cogent argument focused on a specific case of your interest. The module requires you to investigate a substantial issue of contemporary academic and/or business interest in the context of the fashion industry. 
 
Supported by academic research mentors, you will work independently to carry out a research project in which you will synthesise theoretical, commercial and philosophical concepts stemming from relevant academic and/or industry literature.