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With a strong focus on employability, diversity and social responsibility, BA (Hons) Fashion Communication is aimed at applicants from a variety of backgrounds who have the ambition to make change to a pioneering fashion audience.
The programme structure allows students to gain a sound knowledge of global fashion communications whilst developing their creative practice. Students will gain understanding of the varied processes of communication from traditional to digital skills and methods, considering the consumer and the brand, which inform strategies for developing campaigns and how these are marketed. This aligns with an awareness of professionalism within fashion business, contemporary technological and cultural influences, and deep analysis of fashion campaigns and an understanding o...
3 years full-time
4 years full-time with placement
4 years full-time with study abroad
Studying Fashion Communication at Manchester Fashion institute will enable you to develop a holistic and in-depth understanding of all channels, their diverse nature, and how they can be best deployed to effectively reach the intended target audience in the current customer-centric, and digitally accelerated economy.
A multidisciplinary approach to learning communication techniques is taken and comprises the overall consideration of:
· Brand identity
· Fashion industry market positioning
· Consumer behaviour insight analysis
· Overall socio-political and economic macro market trends
The focus of this course is on the creativity behind the concept of the communication, with narrative and storytelling being common themes.
Alongside this strategic underpinning, students will produce creative communication solutions that are commercially viable and industry-aligned to the latest omnichannel communication trends. Developing a creative communication skill set enables students to produce visual outputs in a variety of different media including, moving image, graphic design, augmented and virtual reality. The programme promotes a flexible structure in which students have opportunities to become adept within analogue and digital visualisation methods. This will enable you to be proficient in generating and developing concepts and presentations using appropriate media software.
Students learn through teaching, experimentation and reflection and will be able to build upon skills and knowledge each year. Independent and group assessments encourage students to develop their abilities in creative and conceptual ideation, critical thinking, macro and micro research and commercial and cultural awareness. This will enable them to create informed and contemporary communication campaigns.
Chartered Institute of Marketing
Teaching Excellence Framework 2023-2027
Whether you’ve already made your decision about what you want to study, or you’re just considering your options, there are lots of ways you can meet us and find out more about student life at Manchester Met.
We offer:
Your studies are supported by a department of committed and enthusiastic teachers and researchers, experts in their chosen field.
We often link up with external professionals too, helping to enhance your learning and build valuable connections to the working world.
These typical entry requirements may be subject to change for the 2025/26 academic year. Please check back for further details.
Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.
Full-time fee: £21,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).
A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).
All students on the fashion communication programme can expect to purchase materials, notebooks, and other supplies to undertake and complete assignments.
Potential costs include (estimate of £375 per year for the following):
Portfolio production
Paper for final presentation
Printing (practice-based units)
Printing and binding (contextual units)
Research Trips
Adobe Creative Cloud. The university offers Adobe Creative Cloud as part of the on campus standard platform, however it is recommended that students purchase the student version of Adobe Creative Cloud to enhance their skills/practice during independent study.
Laptop (optional) The University also offers 24-hour computer suites, installed with the relevant software needed to complete the course. Whilst a personal laptop is beneficial, it is not essential as the library offer a laptop loan service. Estimated cost £500-£800.
Books/Editorials - estimated cost £50
Paper and printing costs are estimated from £100 upwards at Levels 4 and 5 and increase in Level 6 upwards to £150, dependant on students’ selections of media.
Students can participate in:
Optional national and/or international study trips, typically during L4 and L5. These are funded by students. Costings are sourced from university-approved agents and will vary in-line with the current market and student numbers. It is estimated that trips can cost between £350- £1000.
Optional Study Abroad (Exchange) at second year of study.
Study abroad is included in the standard university annual fee. However, there are usually additional costs for travel and accommodation. International funding may be available to apply for, dependent on country and international policy / governmental agreements in place at the time.
Optional Placements and/or Study Abroad between second and final year. Students are encouraged to obtain paid placements. Additional costs for travel/relocation, accommodation and subsidies to salary may be required depending on position, salary offer, duration and location. International funding may be available to apply for, dependent on country and international policy/governmental agreements in place at the time. There are fee implications if a student chooses to undertake a placement.
Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships
Money MattersOur graduates will have the commercial and creative marketing communication skills, with the broad breath of knowledge and confidence to adapt to the ever-changing fashion industry environment, where the customer is at the heart of every decision made.
They will go on to work in roles relevant to fashion communication practices, and will hold job titles such as Marketing Communications Executive, Brand Marketing Executive, Creative Executive, Influencer Executive, Social Media Executive, PR Executive, Campaign Co-Ordinator and Multichannel Marketing Executive.
You can apply for the full-time option of this course through UCAS.
UCAS code(s)UCAS code: FCO1
Institution code: M40
Institution code: M40
Please see our digital portfolio requirements page for guidance on preparing and submitting your portfolio.
Get advice and support on making a successful application.
You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.
Programme review
Our programmes undergo an annual review and major review (normally
at 6 year intervals) to ensure an up-to-date curriculum supported by the
latest online learning technology. For further information on when we
may make changes to our programmes, please see the changes section of our
terms and conditions.
Important notice
This online prospectus provides an overview of our programmes of study
and the University. We regularly update our online prospectus so that
our published course information is accurate. Please check back to the
online prospectus before making an application to us to access the most
up to date information for your chosen course of study.
Confirmation of regulator
The Manchester Metropolitan University is regulated by the Office for
Students (OfS). The OfS is the independent regulator of higher education
in England. More information on the role of the OfS and its regulatory
framework can be found at
officeforstudents.org.uk.
All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current student protection plan.