Business Management (Foundation Year)

The aim of the module is to provide a foundation for the understanding, analysis and interpretation of real-life business data and equip you with a structured approach in using data to identify key business performance metrics and arising issues. You will explore how data is used by businesses, different types of data, statistics, and techniques used to handle, display and interpret data. 

Upon completion of this departmental module, students will have the skills, understanding and attributes to bridge the gap from foundation year to the undergraduate degree programme. This module aims to equip students with the knowledge and understanding in areas such as academic writing, personal and professional development. During the module, students will be able to make connections between theory and practice and gain awareness of the importance of increasing a proficient approach to their academic and personal skills, behaviours and attitudes relating to further academic studies.

This module introduces students to the fundamentals of marketing. The core themes will include marketing orientation and practice, the marketing environment, marketing research and marketing applications of consumer psychology and behaviour, digital marketing and the changing approaches to communication, and operations and systems management for marketing.

The main aim of this module is to introduce students to the theories and concepts of finance in a business environment. This should cover the basic definitions of this subject and serve as an introduction to further studies in this area, as required.

This module aims to provide an applied introduction to key theoretical aspects of microeconomics and macroeconomics through a range of case studies, policy debates and application to topical issues.

This module will introduce students to the importance of creativity and responsible management in business decision-making, before outlining business strategy. The module will show how these discrete disciplines are harnessed and used by managers throughout all levels of the organisation. The module touches upon innovation, creativity and opportunity identification, explores aspects of business ethics and sustainability, and illustrates basic strategies developed by organisations in response to external and internal challenges.

The main aim of this foundational module is to enable you to appreciate introductory topics related to understanding and managing people at work. Through studying organisational behaviour, students will cover selected topics at three main levels, comprising individual, group and management level. Academic theory is explored through organisational examples.

There is a critical need in all business sectors for the delivery of good customer service and this is particularly challenging for managers within the service industry. This module will focus on the challenges and strategies for managing customer service particularly in the economic sectors of events, hospitality, sport and tourism.