International Events Management

This module provides the foundations of how to study events and festivals in terms of different disciplinary perspectives and philosophical approaches. Core study skills are embedded into this module, preparing you to be more analytical and critical in reading and writing. The political landscape of events will also be introduced to help you prepare for the Global Issues in Events module.

This module introduces you to the foundations of event planning. It will develop skills and knowledge that are later required in the design and delivery of a live event for the Event Management in Practice module. A range of concepts are covered within this module, including: Project Management tools, the evolution and concept of event design, design outcomes, and the tools and techniques required to deliver a creative event. This module will also provide you with an introduction to the technical aspects associated with the design and delivery of events. It will prepare you to be ‘job ready’ and help to develop your awareness of how events managers operationally deliver an event. The module includes different aspects of event production, including: Scheduling, Site Planning, Digital Event Production and Risk Assessment.

The module delivery is supported by a range of professionals with experience of delivering international events, giving you a global perspective as to how event operations and production are delivered in a variety of contexts.

This module involves critical debate of a range of contemporary issues that are influencing the events industry, both nationally and globally. Themes include: gender inequality and feminism, international culture, corruption, terrorism, technology and event bidding to highlight a few. The aim of this module is to make you aware of the complex range of external factors that impact the events industry globally, and to understand how event managers operate within these complexities.

This module requires you to deliver a live event based on a brief provided. You will demonstrate a range of applied skills and knowledge in project management. This opportunity will also allow you to apply knowledge and competencies that have been developed throughout the course. Additionally, the module provides credible industry professional practice, which industry feedback states is an important attribute for any future event industry graduate.

Working in groups, you will be expected to undertake leadership responsibilities and gain knowledge of effective team working. Critical reflection of your skills and development will be required throughout the live event project, and you will identify areas of self-improvement for future working.

This module develops your knowledge of event sponsorship and commerciality in a competitive and complex global events environment. You will investigate how brands design innovative event marketing strategies to develop experiential content, and engage audiences within the scope of integrated marketing communications and event sponsorship management.

Event managers operate in a highly complex and dynamic landscape. This module allows you to make a range of strategic management decisions based on a fictitious events scenario. The assessment will utilise an event management simulation game or fictitious case study.

This module will develop the skills needed to undertake independent research on a complex managerial or business issue within the international events sector. Key aspects within the module will include research philosophy and methodology, a critical review of literature, and acknowledgement of ethical considerations. It is expected for you to select an appropriate research approach based on the event research aim.

This module follows the Research Design for Events module, whereby literature and a methodology for an events research project have been investigated. The module requires you to undertake fieldwork and collect data relevant to your event-based research aim (for those undertaking the internship year you may use your placement organisation as a case study).

This module allows students an opportunity to investigate and suggest a responsible business approach for a given event management scenario.