Graphic Design and Art Direction

This module introduces an applied understanding of how design can be used as an iterative process for creative problem solving. It will enable you to understand how to apply design thinking processes to your specialist area through understanding users, challenging assumptions, redefining problems and creating innovative solutions to prototype and test. The module will also provide a broad introduction to research methodologies, strategic research planning and research design. A range of design thinking tools will be introduced and explored before you undertake an in-depth project that provides opportunities for experimentation leading to innovative solutions.

The first part of this module is intended to acclimatise you to the challenges of MA level research and practice, enabling you to identify and describe a clear direction for your postgraduate design study. The second part involves developing your individual design proposals and establishing the context for Design Practice 2. Through the use of projects, you will examine a range of graphic behaviours in relation to a defined ‘host’ project. Practice-led research focusing on analysis, experimentation and delivery of project solutions, underpinned with ongoing self-evaluation.

This module is concerned with the development and production of a body of work realising your individual creative ambition within the fields of graphic design and art direction and illustration. The work will expand on the research and development undertaken during the graphic behaviours modules. You will be encouraged to collaborate with peers, external partners and virtual communities and expose your work to critical appraisal. You will prototype, finesse and resolve projects which deliver strategic messages to defined audiences.

The synthesis final MA module will support you to develop, resolve and present a significant body of work, located within the field of graphic design and art direction. The module accommodates opportunities for collaborative, industry based or international learning experiences, and enables you to undertake and submit work developed within professional placements and/or live projects

The module synthesises specialist design practice which you will have developed throughout the programme. The module accommodates the opportunity to present your work in progress and to engage in interdisciplinary critiques to test ideas, gain feedback and support the development of your final body of work.

The content of your practice is negotiated with specialist staff and you will manage your learning via the development of a synthesis project proposal. The module features a flexible assessment submission process which combines written and practical elements, the weighting of which being responsive and appropriate to your individual future ambitions, be they professionally or academically focussed.

This module offers focussed opportunity for students to extend and enhance their practice by including working in a wider design research community. The study of the cultural and critical contexts of design practice is vital to any student of the creative disciplines, this module will develop Master’s students’ abilities to contextualise their practice through a series of themes addressing contemporary issue in design.