Mike Thurogood
BA (Hons) Business Management, 2011
About me
- Director of Marketing and Communications at Sampled SMART Labs
- BA (Hons) Business Management, 2011
About my career
I decided to study at Manchester Met because of the diversity of subjects, relevance to the industry and a passion for Manchester as a highly skilled city with a record of innovation.
My first job after graduating was as a Marketing Assistant - after many unsuccessful applications and interviews!
I am currently the Director of Marketing and Communications at Sampled SMART Labs, a US based life sciences company. My main responsibilities include global marketing, internal communications, communication strategy and tactics with an emphasis on digital lead generation.
The skills I gained at Manchester Met and which I have used the most in my career include integrated communication, project management and strategy - all highly transferable into my work.
Since graduating, I am a Member of the Chartered Institute of Marketing.
My top tip for students
Simply put - make decisions and get things done. It is much easier to apologise for doing something than doing nothing.
I’m inspired by
I am inspired by those who make decisions when faced with ambiguity, at any level in a company.
Why I love Manchester Met
Interactions with professors and lecturers and the open environment to explore new ideas.