Fashion graduate creates innovative adaptive clothing brand promoting inclusivity in fashion

A broken ankle, temporary use of a wheelchair and frustration at a lack of accessible clothing options inspired Manchester Met fashion graduate Ellie Brown to design an innovative adaptive clothing business to give people with disabilities better wardrobe choices.

After graduating from BA (Hons) Fashion Design and Technology at Manchester Met’s Manchester Fashion Institute in 2023, Brown has been developing her business Recondition which aims to create fashionable and sustainable adaptive clothing for people living with disabilities.

Alongside the clothing range, which is due to launch later this year, Recondition is building a community with its consumers by hosting a programme of inclusive events.

This has included a charity catwalk showcasing adaptive clothing on models living with disabilities and an ‘in conversation’ event to raise awareness about inclusivity in fashion.

Brown was inspired to set up Recondition after she accidentally fell and suffered a badly broken ankle resulting in her using a wheelchair for several months during her recovery.

This experience opened her eyes to the everyday challenges faced by people living with disabilities, from the limited clothing choices available to finding places she would regularly visit not being accessible anymore.

Brown said: “Recondition aims to design stylish clothing that look like what’s available to buy on the high street for non-disabled people but adapting it so that people living with disabilities can access a wider range of clothing. We try to problem-solve small details that hold people back from having independence when they wear the average item of clothing to create an easier and improved experience for the consumer.

“We undertook extensive research that revealed people living with disabilities felt like they aren’t seen and are excluded from the fashion industry. Alongside making more meaningful products, it was also important for me to raise awareness through my business by hosting inclusive and accessible events for our community.”

Recondition aims to be a user-centred brand which involves its consumers within the design process to ensure that products are both suitable for their needs and something they would enjoy wearing.

The brand uses sustainable materials and makes simple adaptations to swap out buttons and zips for easier to use fastenings to make garments more accessible for consumers who might struggle with the traditional fastenings you often find on trousers, skirts, and outerwear.

The fabrication and fit was also key to the design process, something which can often cause discomfort for the wearer, with considerations including where the pockets are positioned, or how the seams are put together to make a difference for wheelchair users.