Research: Creative AR VR hub
Exploring ways to use extended reality and metaverse for creative industries, tourism, health and education.
Summary
Research summary
-
January 2013 onwards
Extended Reality (XR) and the Metaverse are increasingly important technologies with the power to reshape industries.
We work with organisations and industries to understand and exploit the potential of these technologies to transform their operations and services.
With access to mass-market headsets and mobile devices increasing, the scope and scale of potential applications is expanding rapidly.
We are investigating healthcare applications for training surgeons, teaching CPR and helping to treat patients who have had pulmonary disease, shoulder injuries and strokes.
Our work is helping visitors to the Manchester Jewish Museum, the Geevor Tin Mine Museum, the People’s History Museum, and the Museum of Science and Industry experience collections and exhibits in exciting new ways through a mix of XR and the Metaverse.
As partners in international ‘smart city’ projects we are assisting authorities in Dublin, Shanghai, Manchester and the Lake District to find new ways to attract tourists with digital experiences.
Future lawyers will get virtual courtroom experience through our Moot Court project, while trainee marshals are learning in virtual reality how to tackle small fires.
We’re also piloting the use of XR to help young children develop language skills, and colder children contribute to oral histories.
Research outputs
-
Books
- Jung, T and Dalton, J (2021) XR Case Studies Springer International Publishing
- tom Dieck, MC, Jung, T and Loureiro, SMC (2021) Augmented Reality and Virtual Reality: New Trends in Immersive Technology Springer
- Jung, T, tom Dieck, MC and Rauschnabel, P (2020) Augmented Reality and Virtual Reality: Changing Realities in a Dynamic World Springer International Publishing
- tom Dieck, MC and Jung, T (2019) Augmented Reality and Virtual Reality: The Power of AR and VR for Business Springer International Publishing
- Jung, T and tom Dieck, MC (2018) Augmented Reality and Virtual Reality: Empowering Human, Place and Business Springer
-
Journal articles
- Rauschnabel, PA, Babin, BJ, tom Dieck, MC, Krey, N and Jung, T (2022) What is Augmented Reality Marketing? Its definition, complexity, and future Journal of Business Research
- Cranmer, EE, Papalexi, M, tom Dieck, MC and Bamford, D (2022) Internet of Things: Aspiration, implementation and contribution Journal of Business Research, 139, 69-80
- Sorokina, E, Wang, Y, Fyall, A, Lugosi, P and Torres, E et al (2022) Constructing a Smart Destination Framework: A Destination Marketing Organisation Perspective Journal of Destination Marketing and Management, 23, 100688
- Martínez-Molés, V, Jung, TH, Pérez-Cabañero, C and Cervera-Taulet, A (2022) Gathering pre-purchase information for a cruise vacation with virtual reality: the effects of media technology and gender. International Journal of Contemporary Hospitality Management, 34(1), 407-429
- tom Dieck, MC, tom Dieck, D and Jung, T (2021) Exploring Usability and Gratifications for Virtual Reality Applications at Festivals. Event Management, 25(6), 585-599
- Krey, N, tom Dieck, MC, Wu, S and Fountoulaki, P (2021) Exploring the Influence of Touch Points on Tourist Experiences at Crisis Impacted Destinations. Journal of Travel Research, 004728752110536-004728752110536
- Cranmer, EE, Urquhart, C, tom Dieck, MC and Jung, T (2021) Developing augmented reality business models for SMEs in tourism Information and Management, 58(8), 103551-103551
- Jung, TH, Bae, S, Moorhouse, N and Kwon, O (2021) The impact of user perceptions of AR on purchase intention of location-based AR navigation systems Journal of Retailing and Consumer Services, 61, 102575-102575
- Kuyt, K, Park, SH, Chang, TP, Jung, T and MacKinnon, R (2021) The use of virtual reality and augmented reality to enhance cardio-pulmonary resuscitation: a scoping review. Advances in Simulation, 6
- tom Dieck, MC, and Han, D (2021) The role of immersive technology in Customer Experience Management Journal of Marketing Theory and Practice
- Cranmer, E, Han, D, van Gisbergen, M and Jung, T (2021) Esports matrix: Structuring the esports research agenda Computers in Human Behavior, 117, 106671-106671
- Yin, CZY, Jung, T, tom Dieck, MC and Lee, MY (2021) Mobile Augmented Reality Heritage Applications: Meeting the Needs of Heritage Tourists Sustainability, 13(5)
- Park, SH, Lee, PJ, Jung, T and Swenson, A (2020) Effects of the aural and visual experience on psycho-physiological recovery in urban and rural environments Applied Acoustics, 169, 107486-107486
- Jung, T, tom Dieck, MC, Lee, H and Chung, N (2020) Relationships among beliefs, attitudes, time resources, subjective norms, and intentions to use wearable augmented reality in art galleries Sustainability (Switzerland), 12(20), 8628-8628
- Jung, T, Moorhouse, N, Shi, X and Amin, MF (2020) A Virtual Reality-Supported Intervention for Pulmonary Rehabilitation of Patients With Chronic Obstructive Pulmonary Disease: Mixed Methods Study. Journal of Medical Internet Research, 22(7), e14178-e14178
- Lee, H, Jung, T, tom Dieck, MC and Chung, N (2020) Experiencing immersive virtual reality in museums Information and Management, 57(5), 03229-103229
- Bae, S, Jung, TH, Moorhouse, N, Suh, M and Kwon, O (2020) The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective Sustainability, 12(7), 2956-2956
- Jung, T, tom Dieck, MC, Lee, H and Chung, N (2020) Moderating Role of Long-Term Orientation on Augmented Reality Adoption International Journal of Human–Computer Interaction, 36(3), 239-250
- Cranmer, EE, tom Dieck, MC and Fountoulaki, P (2020) Exploring the value of augmented reality for tourism Tourism Management Perspectives, 35, 100672-100672
- Olya, H, Jung, TH, tom Dieck, MC and Ryu, K (2020) Engaging visitors of science festivals using augmented reality: asymmetrical modelling International Journal of Contemporary Hospitality Management, 32(2), 769-796
- Han, D, tom Dieck, MC and Jung, T (2019) Wearable augmented reality adoption in cultural tourist attractions Leisure Studies
- Moorhouse, N, tom Dieck, MC and Jung, T (2019) An experiential view to children learning in museums with Augmented Reality Museum Management and Curatorship
- Han, D tom Dieck, MC (2019) Calling for User-Centric VR Design Research in Hospitality and Tourism Hospitality and Society, 9(2)
- Han, D, Jung, T and tom Dieck, MC (2019) Translating Tourist Requirements into Mobile AR Application Engineering through QFD International Journal of Human-Computer Interaction
- Kim, M, Lee, KC and Jung, T (2019) Exploring Consumer Behavior in Virtual Reality Tourism Using an Extended Stimulus-Organism-Response Model Journal of Travel Research
- M. Bastiaansen, M Lub, X, Mitas, O, Jung,T and Passos Acenção, M et al (2019) Emotions as Core Building Blocks of an Experience International Journal of Contemporary Hospitality Management, 31(2), 651-668
- tom Dieck, MC, Jung, T and Rauschnabel, PA (2018) Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective Computers in Human Behavior, 82, 44-53
- Tussyadiah, I, Wang, D, Jung, T and tom Dieck, MC (2018) Virtual Reality, Presence, and Attitude Change: Empirical Evidence from Tourism Tourism Management, 66, 140-154
- tom Dieck, D, tom Dieck, MC, Jung, T and Moorhouse, N (2018) Tourists’ virtual reality adoption: an exploratory study from Lake District National Park Leisure Studies, 37(4), 371-383
- Jung, T, Lee, H, Chung, N and tom Dieck, MC (2018) Cross-Cultural Differences in Adopting Mobile Augmented Reality at Cultural Heritage Tourism Sites International Journal of Contemporary Hospitality Management, 30(8)
- Jung, T, tom Dieck, MC and Chung, N (2018) Determinants of hotel social media continued usage. International Journal of Contemporary Hospitality Management, 30(7)
- tom Dieck, MC, Fountoulaki, P, and Jung, T (2018) Tourism Distribution Channels in European Island Destinations. International Journal of Contemporary Hospitality Management (IF: 3.196)
- Rauschnabel, PA, Rossmann, A and tom Dieck, MC (2017) An adoption framework for mobile augmented reality games: The case of Pokémon Go Computers in Human Behavior, 76, 276–286
- Tussyadiah, I, Jung, T and Tom Dieck, MC (2017) Embodiment of Wearable Augmented Reality Technology in Tourism Experiences, Journal of Travel Research (IF: 4.564)
- Jung, T and tom Dieck, MC (2017). Augmented Reality, Virtual Reality and 3D Printing for the Co-Creation of Value for the Visitor Experience at Cultural Heritage Places Journal of Place Management and Development, 10(2), pp140-151
- tom Dieck, MC and Jung, T (2017) Value of Augmented Reality at Cultural Heritage Sites: A Stakeholder Approach, Journal of Destination Marketing and Management, 6, 110-117, (IF: 1.556)
- Moorhouse, N, tom Dieck, MC and Jung, T (2017) Augmented Reality to Enhance the Learning Experience in Cultural Heritage Tourism: An Experiential Learning Cycle Perspective, e-Review of Tourism Research, 8, 1-5
- Cranmer, E, tom Dieck, MC and Jung, T (2017) The Value of Augmented Reality from a Business Model Perspective, e-Review of Tourism Research, 8, 1-5
- tom Dieck, MC, Jung, T, Kim, W and Moon, J (2017) Hotel Guests’ Social Media Acceptance in Luxury Hotels International Journal of Contemporary Hospitality Management, 29(1), 530-550 (IF: 3.196)
- Han, D, tom Dieck, MC and Jung, T (2017) User Experience Model for Augmented Reality Applications in the Urban Heritage Tourism, Journal of Heritage Tourism
- tom Dieck, MC, Jung, T and tom Dieck, D (2016) Enhancing Art Gallery Visitors’ Learning Experience Using Wearable Augmented Reality: Generic Learning Outcomes Perspective, Current Issues in Tourism (IF: 1.733)
- tom Dieck, MC, Jung, T and Han, D (2016) Mapping User Requirements for the Wearable Smart Glasses Augmented Reality Application, Journal of Hospitality and Tourism Technology, 7(3), 230-253
- tom Dieck, MC and Jung, T (2016) Value of Augmented Reality to Enhance the Visitor Experience: A Case Study of Manchester Jewish Museum, e-Review of Tourism Research, 7, 1-5
- tom Dieck, MC and Jung, T (2015. A Theoretical Model of Augmented Reality Acceptance in Urban Heritage Tourism, Current Issues in Tourism (IF: 1.733)
- Jung, T, Chung, N and Leue, M (2015) The Determinants of Recommendations to Use Augmented Reality Technologies - The Case of a Korean Theme Park Tourism Management, 49, 75-86 (IF: 4.707)
- Jung, T, Lee, J, Yap, M and Ineson, E (2015) The Role of Stakeholder Collaboration in Culture-led Urban Regeneration: A Case Study of the Gwangju Project, Korea Cities, 44, 29-39 (IF; 2.449)
- Leue, M, tom Dieck, D and Jung, T (2014) A Theoretical Model of Augmented Reality Acceptance, e-Review of Tourism Research, 5, 1-5
- Jung, T and Han, D (2014) Augmented Reality (AR) in Urban Heritage Tourism. e-Review of Tourism Research, 5, 1-5
Creative AR VR hub Research team
Lead researcher
-
Professor Timothy Jung
Chair Professor of XR, Director of Creative AR & VR Hub, Knowledge Platform lead for Digital Transformation
- 0161 247 2701
- t.jung@mmu.ac.uk
-
BS 6.21
Co-researchers
-
Dr Dario tom Dieck
Deputy Head of Department and International Lead
-
Dr Mandy Claudia tom Dieck
Research Fellow
-
Alasdair Swenson
Senior Lecturer
-
Dr Ella Cranmer PhD, BA, FHEA, PGCLTHE
Senior Lecturer in Information Technology Development and Emerging Technologies Researcher
PhD Student Co-researchers
-
Justin Cho
PhD Student in Immersive Education, Manchester Metropolitan University
Contact the Creative AR and VR Hub
Contact us
For general enquiries about our Digital Transformation knowledge platform, Creative AR-VR hub or this project, you can contact lead researcher Prof Timothy Jung.
