My profile

Biography

Lorraine is a Lecturer in the Sports Policy Unit. Her research expertise lies in sports business management. Lorraine gained her PhD from Manchester Metropolitan University. Her doctoral thesis titled ‘Boardroom, Boot Room and Beyond: the manifestation, destruction, and revival of a winning organisational culture’ explored cultural manifestation, perpetuation and change at Liverpool Football Club. Her research interests include organisational culture, human resource management, diversity, belonging and inclusion. Lorraine is currently a Trustee at Access Sport a charity working to combat exclusion in sports.

Teaching

Lorraine’s expertise covers a wide range of teaching experience, having previously designed, lead and/or delivered units on the following topics:

BSc Sports Business Management: Managing Sports Organisations; Sports Business and Management; Global Sports; Sports Events Management; Sports Operations Management; Sports Enterprise 

BSc Sports Marketing: Global Sports Sponsorship; Sports Marketing

MSc Sport Business, Management and Policy: Sport Marketing; Policy and Management of Sports Events

Presently, Lorraine is the unit leader for Global Sports Sponsorship, Managing Sports Organisations and Sports Operations Management.

Research outputs

Brannagan, P.M., Reiche, D., Bedwell, L. ‘Mass social change and identity hybridization: the case of Qatar and the 2022 FIFA World Cup.’ Identities: Global Studies in Culture and Power, pp. 1-19.

Press and media

‘Liverpool Communities Benefit From An International Football Tournament’. FC Business, (26th June 2024): https://fcbusiness.co.uk/news/liverpool-communities-benefit-from-an-international-football-tournament/

‘Liverpool grassroots tournament enters final stages, study measures economic and social impact’ Inside World Football (26th June 2024): 

https://www.insideworldfootball.com/2024/06/26/liverpool-grassroots-tournament-enters-final-stages-study-measures-economic-social-impact/

‘Liverpool communities come together for The World in One City football tournament’ The Voice, (26th June 2024): https://www.voice-online.co.uk/sport/football/2024/06/26/liverpool-communities-come-together-for-the-world-in-one-city-football-tournament/

‘Liverpool communities benefit from an international football tournament (…and it’s not the Euros!)’ Sport and Development (26th June 2024): https://www.sportanddev.org/