25 years a senior creative commercial strategist for Guardian Media Group, Bauer Media, UTV and News Corp. Engaged in Senior leader management training and education as a consultant across a number of media organisations. Joined MMU Business School in 2021 teaching on the MSc Creative Advertising Strategy, and UG units in Consumer Psychology and Applied Advertising in the Marketing International Business and Tourism Department.  I joined the Strategy Enterprise and Sustainability Department in 2022 teaching across a number of Chartered Management Degree Apprenticeship units but mostly in Strategic Organisational Theory, Sales and Marketing (Unit lead) and on Project Planning Consultancy / Business Project Consultancy (Unit Lead) for BA Hons Business Management.