Professor Paul Smith
Professor Paul Smith DBA, MBA, PGCTLHE, BSc (Hons), FHEA, FCA, CTA, CMRS
Professor
My profile
Biography
Words of wisdom
Make sure you understand the fundamental building blocks and core ideas in whatever subject you are studying. This will help you grasp more complex ideas later on, and allow you to explore real life scenarios related to the subject in a structured way.
Other academic service (administration and management)
Department of Marketing, Retail and Tourism RKE Lead
Consultancy and advisory roles
Advisor to multiple SME businesses including technology, fintech and manufacturing companies.
Digital Advisory Panel Member for Gambling Commission (UK Betting and Gaming Regulator)
Other distinctions
MBA awarded with distinction
PGCTLHE awarded with distinction
Membership of professional associations
CMRS
FHEA
FCA
CTA
Interests and expertise
Quantitative Methods
Market Research
B2B Marketing
Projects
I am lead or co-investigator on 5 UKRI research projects, and one Contract Market Research project
Teaching
I teach quantitative methods to doctoral and masters level students, and masters level B2B Marketing and Applied Market Research.
Supervision
I am on a number of supervisory teams for a range of subjects. I frequently provide satistical methodology support to Phd candidates.
Research outputs
Main research interest is in business buying decision making, and group decision making in general. Expertise in use of quantitative methods (statistics).
Recent publications include:
Najafi-Tavani, S., Naude, P., Smith, P. and Khademi-Gerashi, M., 2023. Teach well, learn better-Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108, pp.263-275.
Edifor, E.E., Brown, R., Smith, P. and Kossik, R., 2021. Non-Adherence Tree Analysis (NATA)—An adherence improvement framework: A COVID-19 case study. Plos one, 16(2), p.e0247109.
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Journal articles
Pantelidis, C., tom Dieck, M., Jung, T., Smith, P., Miller, A. (2024) 'Place attachment theory and virtual reality: the case of a rural tourism destination.' International Journal of Contemporary Hospitality Management,
Najafi Tavani, S., Naude, P., Smith, P., Khademi-Gerashi, M. (2023) 'Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity.' Industrial Marketing Management, 108pp. 263-275.
Edifor, E.E., Brown, R., Smith, P., Kossik, R. (2021) 'Non-Adherence Tree Analysis (NATA) - an adherence improvement framework: a COVID-19 case study.' PLoS One, 16(2)
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Conference papers
Smith, P., Zafari, K., Najafi Tavani, S., Grainger, S., Naude, P. (2022) 'Network positioning and reconfiguration through the lenses of network theory, stakeholder theory, and dynamic capabilities: A case study.' In 6th IMM Summit. Bamberg, Germany, 19/1/2023 - 20/1/2023.
Smith, P., Najafi Tavani, S., Naude, P. (2022) 'The measurement of Relationship Quality as a Higher Order Construct in Structural Equation Modelling.' In 6th IMM Summit. Bamberg, Germany, 19/1/2023 - 20/1/2023.
Gledhill, M., Smith, P., Medway, D., Anthony, G. (2022) 'eSports Spectators and Brands: A quantitative Study of the Mere Exposure Effect and Unknown Brand Processing..' In Academy of Marketing-Marketing : The Fabric of Life. Huddersfield, 5/7/2022 - 7/7/2022.
Gledhill, M., Thomas, V., Smith, P. (2022) 'Has COVID-19 and the rise in awareness of political and social activism movements led to an ‘enlightenment period’ amongst female consumers, changing attitudes and sensibilities towards gender representation and female stereotyping in advertising?.' In Academy of Marketing-Marketing the Fabric of Life. 5/7/2022 - 7/7/2022.
Najafi Tavani, S., Naude, P., Smith, P. (2021) 'Customer involvement and new product performance in B2B markets: the role of absorptive capacity and desorptive capacity.' In 5th IMM Summit. Online, 20/1/2022 - 21/1/2022.
Pantelidis, C., Jung, T., tom Dieck, M.C., Miller, A., Smith, P. (2020) 'Exploring Place Attachment in VR of a Rural Destination.' In 6th International AR VR Conference. Virtual, 19/11/2020 - 20/11/2020.
Pantelidis, C., Jung, T., tom Dieck, M.C., Miller, A., Smith, P. (2020) 'Exploring Place Attachment Theory in VR of a Rural Destination.' In 6th International AR VR Conference. Virtual, 19/11/2020 - 20/11/2020.
Naude, P., Prachuabmoh, P., Smith, P., Purchase, S., Schepis, D. (2019) 'IMP Conference attendance: a motivation, ability and opportunity analysis..' In 35th Annual IMP Conference. Paris, 27/8/2019 - 30/9/2019.
Naude, P., Prachuabmoh, P., Smith, P., Purchase, S., Schepis, D. (2019) 'IMP Conference attendance: a motivation, ability and opportunity analysis..' In IMP. Paris, 25/8/2019 -
Naude, P., Smith, P., Pirki, C., Sutton-Brady, C., Salenejad, R. (2018) 'Determinants of the dynamics in buyer-supplier relationship quality.' In 8th meeting of the IMP Group in Asia. Sri Lanka, 2/12/2018 - 5/12/2018.
Press and media
Media appearances or involvement
Regular public speaker, particularly in Fintech and AI arena.