Professor Gary Warnaby
Professor Gary Warnaby
Professor of Retailing and Marketing
My profile
Biography
External examiner roles
I have been external examiner for numerous undergraduate and postgraduate programmes at various universities across the UK.
Editorial Board membership
I am on the editorial boards of a number of journals, including: Journal of Customer Behaviour, Journal of Place Management and Development, and Journal of Marketing Communications
Membership of professional associations
I am a Senior Fellow of the Institute of Place Management
Interests and expertise
I am Professor of Retailing and Marketing, based in the Department of Marketing, Retail and Tourism, and also work in the Institute of Place Management.
Projects
I am currently working on a range of research projects retailing to place management and place marketing.
Teaching
Over the years, I have taught a range of marketing and retailing units on numerous undergraduate and postgraduate programmes. My current teaching is primarily focused on place marketing and branding..
Supervision
I have supervised a number of successful PhD students, and am currently supervising research students in the areas of place marketing, place management, and retailing
Research outputs
I have published extensively in the areas of retailing and place marketing. Results from this research have appeared in various academic journals in both the management and geography disciplines, including Journal of Service Rsearch, Environment and Planning A, Journal of Business Research, Journal of Marketing Management, Marketing Theory, Consumption Markets & Culture, European Journal of Marketing, International Journal of Management Reviews, Area, Cities and Local Economy.
I am co-author of Relationship Marketing: A Consumer Experience Approach (Sage, 2010) and Pop-up Retailing: Managerial and Strategic Perspectives (Springer: 2018) co-editor of Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions (Springer, 2015), Designing with Smell: Practices, Techniques and Challenges (Routledge, 2018), and A Research Agenda for Place Branding (Edward Elgar, 2021). I have contributed to numerous edited books.
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Books (authored/edited/special issues)
Warnaby, G. (2024) Place Marketing and Temporality. Taylor & Francis.
Medway, D., Warnaby, G., Byrom, J. (2021) A Research Agenda for Place Branding. Edward Elgar Publishing.
Warnaby, G., Shi, C. (2017) Pop-up Retailing Managerial and Strategic Perspectives. Springer.
Henshaw, V., McLean, K., Medway, D., Perkins, C., Warnaby, G. (2017) Designing with Smell Practices, Techniques and Challenges. Routledge.
Kavaratzis, M., Warnaby, G., Ashworth, G.J. (2015) Rethinking place branding: Comprehensive brand development for cities and regions. Springer.
Baron, S., Hunter-Jones, P., Warnaby, G. (2013) Service and Service Systems Provider Challenges and Directions in Unsettled Times. Business Expert Press.
Baron, S., Conway, T., Warnaby, G. (2010) Relationship marketing: A consumer experience approach. California, United States: Sage.
Moss, D., Vercic, D., Warnaby, G. (2008) Perspectives on Public Relations Research. Routledge.
Warnaby, G.C., Betts, P., Huntington, S., Pulford, A. (1994) Promotional Practice - C.I.M. Study Text. BPP Publishing.
Warnaby, G.C., Betts, P., Huntington, S., Pulford, A. (1994) Marketing Communications Strategy - C.I.M. Study Text. London, United Kingdom: BPP Publishing.
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Chapters in books
Warnaby, G. (2024) 'Afterword.' Customer Experience in Fashion Retailing: Merging Theory and Practice. pp. 289-292.
Warnaby, G., Shi, C. (2023) 'Creating temporary atmospheres: Theorising pop- up retailing.' Consuming Atmospheres: Designing, Experiencing, and Researching Atmospheres in Consumption Spaces. pp. 21-35.
Warnaby, G., Vladimirov, A. (2021) 'Place branding and locational decisions: taking a behavioural economics perspective?.' A Research Agenda for Place Branding. Edward Elgar Publishing,
Warnaby, G., Kavaratzis, M. (2021) ''The artist in you': thinking differently about place branding research.' A Research Agenda for Place Branding. Edward Elgar,
Warnaby, G., Medway, D. (2021) 'Conceptions of place: From streets and neighbourhoods to towns, cities, nations, and beyond.' Marketing Countries, Places, and Place-associated Brands:Identity and Image. pp. 9-25.
Medway, D., Warnaby, G., Byrom, J. (2021) 'Place branding's present and past realities, and future research agendas.' A Research Agenda for Place Branding. pp. 1-16.
Warnaby, G., Medway, D. (2020) 'Memory and forgetting in city marketing: (Re)writing the history of urban place?.' The Routledge Handbook of Place. pp. 585-594.
Bonetti, F., Perry, P., Quinn, L., Warnaby, G. (2019) 'Evaluating Managerial Drivers and Barriers to the Implementation of In-Store Technology in Fashion Retailing: An Abstract.' Developments in Marketing Science: Proceedings of the Academy of Marketing Science. pp. 455-456.
Medway, D., Warnaby, G., Byrom, J., Grimmer, M., Abushena, R.A. (2019) 'How far would you go? Assessing the carbon footprint of business travel in the context of academic research activity..' In Lindgreen, A., Koenig-Lewis, N., Kitchener, M., Brewer, J., Moore, M., Meynhardt, T. (ed.) Public Value: Deepening, Enriching, and Broadening the Theory and Practice. Routledge, pp. 336-350.
McLean, K., Medway, D., Perkins, C., Warnaby, G. (2018) 'Introduction to Designing with Smell: Practices, Techniques and Challenges.' V. Henshaw, K. McLean, D. Medway, C. Perkins and G. Warnaby (Eds.) Designing with Smell: Practices, Techniques and Challenges. pp. 1-4. Routledge,
McEachern, M.G., Warnaby, G. (2018) 'Community building strategies of independent cooperative food retailers.' Case Studies in Food Retailing and Distribution. pp. 1-12.
Medway, D., Warnaby, G. (2018) 'Designing smell into the consumer experience..' V. Henshaw, K. McLean, D. Medway, C. Perkins and G. Warnaby. Designing with Smell: Practices, Techniques and Challenges. pp. 123-131. Routledge,
Warnaby, G., Koeck, R., Medway, D.J. (2017) 'Maps and tours as metaphors for conceptualising urban place representation for marketing/branding purposes.' In Kavaratzis, M., Giovanardi, M., Lichrou, M. (ed.) Inclusive Place Branding: Critical Perspectives on Theory and Practice. Routledge,
Warnaby, G.C., Quinn, L., Bonetti, F. (2017) 'Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda.' Augmented Reality and Virtual Reality Empowering Human, Place and Business. Springer,
Warnaby, G.C., Parker, C.J. (2017) 'Mobility, Marketing, and the Experience of the City.' Handbook on Place Branding and Marketing. Edward Elgar Publishing,
Medway, D., Warnaby, G. (2017) 'Designing smell into the consumer experience.' pp. 123-131.
Warnaby, G., Medway, D. (2017) 'Pretty vacant? Implications of neglect and emptiness for urban aesthetics and place branding..' A. Campelo (Ed.), Handbook on Place Branding and Marketing. pp. 219-235. Edward Elgar,
Swanson, K., Medway, D., Warnaby, G. (2017) '“I love this place”: Tourists’ destination brand love’.' In Campelo, A. (ed.) Handbook on Place Branding and Marketing. Edward Elgar, pp. 88-107.
Medway, D., Warnaby, D. (2017) 'Multisensory place branding: A manifesto for research.' A. Campelo (Ed.), Handbook on Place Branding and Marketing. pp. 147-159. Edward Elgar,
Warnaby, G.C., Kavaratzis, M., Ashworth, G. (2016) 'The Need to Rethink Place Branding.' Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Springer, pp. 1-11.
Warnaby, G.C., Ashworth, G., Kavaratzis, M. (2016) 'Sketching Futures for Place Branding.' Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Springer,
Warnaby, G.C., Stubbs, J. (2016) 'Working with Stakeholders: Rethinking Place Branding from a Practice Perspective.' Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Springer,
Warnaby, G.C., Medway, D. (2016) 'Rethinking the Place Product from the Perspective of the Service-Dominant Logic of Marketing.' Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Springer,
Warnaby, G.C. (2016) 'Rethinking the Visual Communication of the Place Brand: A Contemporary Role for Chorography?.' Rethinking Place Branding Comprehensive Brand Development for Cities and Regions. Springer,
Warnaby, G., Medway, D.J. (2016) 'Ghost Fascias: Retail Corporate Identity Revenants in Urban Space.' In Schutt, S., Roberts, S., White, L. (ed.) Advertising and Public Memory Social, Cultural and Historical Perspectives on Ghost Signs. Routledge, pp. 173-186.
Warnaby, G., Medway, D. (2015) 'Rethinking the place product from the perspective of the service-dominant logic of marketing.' Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. Springer, pp. 33-50.
Stubbs, J., Warnaby, G. (2015) 'Rethinking place branding from a practice perspective: Working with stakeholders.' Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions. pp. 101-118.
Warnaby, G.C., Medway, D. (2013) 'Synchromarketing: Demarketing Places.' Demarketing. Routledge,
Warnaby, G.C. (2013) 'Una Prospettiva Britannica sul Concetto di' Esperienza' nel Management e Marketing Urbano.' Place Management Citta, Territori, Marketing. McGraw Hill (Italia),
Warnaby, G.C., Bennison, D., Medway, D. (2013) 'The Management and marketing of Archaeological Sites: The Case of Hadrian's Wall.' Tourism and Archaeology Sustainable Meeting Grounds. Left Coast Press,
Warnaby, G.C. (2012) ''Spatial Stories': Maps and the Marketing of the Urban Experience.' Mapping Cultures Place, Practice, Performance. Palgrave Macmillan,
Warnaby, G., Bennison, D., Medway, D. (2011) 'Branding a Roman frontier in the twenty-first century.' Brands and Branding Geographies. Edward Elgar Publishing, pp. 248-263.
Warnaby, G.C., Baron, S., Demirkan, H., Spohrer, J.C., Krishna, V. (2011) 'Value Co-Creation from the Consumer Perspective.' The Science of Service Systems. Springer,
Warnaby, G., Medway, D. (2010) 'Semiotics and place branding: The influence of the built and natural environment in city logos.' Towards Effective Place Brand Management: Branding European Cities and Regions. Edward Elgar Publishing, pp. 205-221.
Warnaby, G.C., Finney, J., Sargeant, A. (2009) 'Marketing Orientation in the Nonprofit Context; The British Library.' Marketing Management for Nonprofit Organizations. Oxford University Press,
Warnaby, G., Medway, D.J., Bennison, D. (2009) 'Hadrian's Wall - Marketing the Roman Frontier.' In Fill, C. (ed.) Marketing Communications Interactivity, Communities and Content. Harlow: Pearson Education,
Warnaby, G.C., Coca-Stefaniak, A., Oldfield, B.M. (2005) 'Independent Retailer Experiences.' The Persefones Project: A Twinning Experience.
Warnaby, G.C., Finney, J., Fill, C. (2005) 'Strategic Marketing Communications at the British Library.' Marketing Communications: Engagement, Strategies and Practice. Harlow: Financial Times Prentice Hall,
Warnaby, G., Medway, D.J. (2002) 'Promoting Town Centre Retailing.' In Fill, C. (ed.) Marketing Communications: Contexts, Strategies and Applications. Harlow: Pearson Education, pp. 646-647.
Warnaby, G.C., Medway, D., Moss, D., DeSanto, B. (2001) 'The North West Towns’ Consortium: Public Relations and the Marketing of Place.' Public Relations Cases: An International Perspective. Routledge,
Moss, D., Vercic, D., Warnaby, G.C. (2000) '‘Strategy and Public Relations’.' Perspectives on Public Relations Research. Routledge,
Warnaby, G.C., Oldfield, B.M., Schmidt, R.A., Clarke, I., Hart, C., Kirkup, M. (2000) '‘Operation Retail: Marketing Location to Retailers’.' Contemporary Cases in Retail Operations Management. Macmillan Press,
Warnaby, G.C., Moss, D. (1997) 'A Strategic Perspective for Public Relations.' Public Relations Principles and Practice. International Thomson Business Press,
Warnaby, G.C., Moss, D., Thame, L., McManus, A., Vercic, D. (1997) 'Public Relations or Simply Product Publicity: An Exploration of the Use of Public Relations in the UK Retail Sector.' Public Relations Research An International Perspective. Cengage Learning Emea,
Warnaby, G.C., Moss, D., Kitchen, P.J. (1997) 'The Role of Public Relations in Organisations.' Public Relations Principles and Practice. International Thomson Business Press,
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Reports
Millington, S., Warnaby, G., Roberts, G., Platt, L., Sonderland Saga, R. (2022) DCMS: Call for Evidence, Reimagining where we live: cultural placemaking and the levelling up agenda. UK Parliament.
Lorono Leturiondo, M., Ntounis, N., Sonderland Saga, R., Parker, C., Warnaby, G. (2022) The medium and longer-term viability of the high street (post COVID-19): end of project report. High Streets Task Force.
Ntounis, N., Parker, C., Sonderland Saga, R., Warnaby, G. (2020) High Street Business Resilience Survey (May 2020). High Streets Task Force.
Ntounis, N., Parker, C., Skinner, H., Vandeventer, J.S., Warnaby, G. (2020) An Independent Report of Welsh BIDs.
Risselada, A., Weltevreden, J., Warnaby, G. (2019) Future Retail City Center – Success Factors for Collective Interventions in Town and City Centres. Shopping Tomorrow, Amsterdam University of Applied Sciences.
Cotterill, E., Grail, J., Mitton, C., Ntounis, N., Parker, C., Quin, S., Smith, D., Steadman, C., Warnaby, G. A state-of-the-art review of Business Improvement Districts in the UK: Setting the agenda for policy, practice and research. Institute of Place Management.
Ntounis, N., Parker, C., Quin, S., Turness, C., Steadman, C., Warnaby, G. An Independent Review of Scottish BIDs.
Warnaby, G.C., Medway, D., Alexander, A., Bennison, D. (1998) Retailer Involvement in Town Centre Management Research Report 98/1. Department of Retailing and Marketing, Manchester Metropolitan University.
Medway, D.J., Alexander, A., Bennison, D., Warnaby, G. (1998) Retailer Involvement in Town Centre Management Research Report 98/1. MMU.
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Journal articles
Sonderland Saga, R., Ntounis, N., Warnaby, G., Gregory, C., Parker, C. (2024) 'Booksellers as placemakers: Innovative roles of independent booksellers in high street retailing.' Local Economy, 39(1-2) pp. 42-60.
Vandeventer, J.S., Lloveras, J., Warnaby, G. (2024) 'Seeking Organizational Geographies: A multidimensional spatial analysis of everyday organizing.' Organization Studies,
Vandeventer, J.S., Lloveras, J., Warnaby, G. (2023) 'The transformative potential of everyday life: shared space, togetherness, and everyday degrowth in housing.' Housing, Theory and Society, 41(1) pp. 69-88.
Warnaby, G., Medway, D., Byrom, J. (2023) 'All things must pass? Introduction to the special issue on post-Covid place marketing.' Journal of Place Management and Development, 16(4) pp. 501-510.
Bonetti, F., Perry, P., Warnaby, G. (2023) 'Managerial approaches and sociotechnical implications of the adoption of consumer-facing in-store technology in organizational processes: the case of fashion retail.' Information Technology and People,
Vandeventer, J.S., Lloveras, J., Warnaby, G. (2023) 'Toward ecological place management in UK housing associations: organising tomorrow's places.' Journal of Place Management and Development, 16(1) pp. 105-124.
Ntounis, N., Sonderland Saga, R., Warnaby, G., Lorono Leturiondo, M., Parker, C. (2023) 'Reframing high street viability: a review and synthesis in the English context.' Cities, 134pp. 104182-104182.
Hehir, A., Warnaby, G., Theodoridis, C. (2022) 'Exploring the concept of town centre paradigms and how they impact on town centre retail landscapes.' Environment and Planning C: Politics and Space, 41(1) pp. 37-55.
Warnaby, G., Medway, D. (2022) 'Productive possibilities? Valorising urban space through pop-up?.' Qualitative Market Research: an international journal, 25(5) pp. 557-569.
Warnaby, G., Medway, D. (2022) 'Retail occupancy and vacancy in King Street, Manchester: applying microhistorical principles to retailing.' History of Retailing and Consumption, 7(3) pp. 232-260.
Lewis, B., Warnaby, G. (2021) 'The contribution of posters to the venereal disease campaign in Second World War Britain.' Contemporary British History, 36(4) pp. 487-515.
McEachern, M.G., Warnaby, G., Moraes, C. (2021) 'The role of community-led food retailers in enabling urban resilience.' Sustainability (Switzerland), 13(14)
Gillooly, L., Medway, D., Warnaby, G., Roper, S. (2021) '‘To us it’s still Boundary Park’: fan discourses on the corporate (re)naming of football stadia.' Social and Cultural Geography, 23(9) pp. 1275-1293.
Ntounis, N., Parker, C., Skinner, H., Steadman, C., Warnaby, G. (2021) 'Tourism and Hospitality industry resilience during the Covid-19 pandemic: evidence from England.' Current Issues in Tourism, 25(1) pp. 46-59.
Lloveras, J., Marshall, A., Warnaby, G., Ares, K. (2021) 'Mobilising sense of place for degrowth? Lessons from Lancashire´s anti-fracking activism.' Ecological Economics, 183pp. 106754-106754.
Taecharungroj, V., Warnaby, G., Parker, C. (2020) 'Responding to the voice of the markets: an analysis of Tripadvisor reviews of UK retail markets.' Journal of Place Management and Development, 14(2) pp. 180-200.
Lloveras, J., Warnaby, G., Quinn, L. (2020) 'Mutualism as market practice: An examination of market performativity in the context of anarchism and its implications for post-capitalist politics.' Marketing Theory, 20(3) pp. 229-249.
Warnaby, G., Overdiek, A. (2020) 'Co-creation and codesign in pop-up stores: the intersection of marketing and design research?.' Creativity and Innovation Management, 29(S1) pp. 63-74.
Gillooly, L., Medway, D., Warnaby, G., Grimes, A. (2020) 'The importance of context in understanding football fans’ reactions to corporate stadia naming rights sponsorships.' European Journal of Marketing, 54(7) pp. 1501-1522.
Bonetti, F., Pantano, E., Warnaby, G., Quinn, L. (2020) 'Augmented Realities: Fusing Consumers' Experiences and Interactions with Immersive Technologies in Physical Retail Settings.' International Journal of Technology Management, 13(3/4)
Grail, J., Mitton, C., Ntounis, N., Parker, C., Quin, S., Steadman, C., Warnaby, G., Cotterill, E., Smith, D. (2020) 'Business Improvement Districts in the UK: A Review and Synthesis.' Journal of Place Management and Development, 13(1) pp. 73-88.
Shi, C., Warnaby, G., Quinn, L. (2019) 'Territorialising brand experience and consumption: negotiating a role for pop-up retailing.' Journal of Consumer Culture, 21(2) pp. 359-380.
Warnaby, G. (2019) 'The Victorian arcade as contemporary retail form?.' History of Retailing and Consumption, 5(2) pp. 150-168.
Warnaby, G., Shi, C. (2019) 'Pop-up Retailing Objectives and Activities: A Retrospective Commentary.' Journal of Global Fashion Marketing, 10(3) pp. 279-285.
Warnaby, G., Shi, C. (2019) 'Changing Customer Behaviour; Changing Retailer Response? The Potential for Pop-up Retailing.' Journal of Customer Behaviour, 18(1)
Warnaby, G. (2019) 'Of Time and the City: curating urban fragments for the purposes of place marketing?.' Journal of Place Management and Development, 12(2) pp. 181-196.
Davison Porter, I., Lawlor, D., McInroy, N., Parker, C., Prentice, P., Sparks, L., Warnaby, G.C. (2018) 'The World Towns Framework: A Call to Action.' Journal of Place Management and Development, 10(5) pp. 504-520.
Medway, D., Light, D., Warnaby, G., Byrom, J., Young, C. (2018) 'Flags, society and space: towards a research agenda for vexillgeography.' Area, 51(4) pp. 689-696.
Warnaby, G.C. (2018) 'Taking a territorological perspective on place branding?.' Cities, 80pp. 64-66.
Chatzidakis,, A., McEachern, M., Warnaby, G.C. (2018) 'Consumption in and of Space and Place: Introduction to the Special Issue.' Marketing Theory, 18(2) pp. 149-153.
Cheetham, F.C., McEachern, M.G., Warnaby, G.C. (2018) 'A kaleidoscopic view of the territorialised consumption of place.' Marketing Theory, 18(4) pp. 473-492.
Medway, D., Warnaby, G., Gillooly, L., Millington, S. (2018) 'Scalar tensions in urban toponymic inscription: The corporate (re)naming of football stadia.' Urban Geography, 40(6) pp. 784-804.
Baron, S., Patterson, A., Maull, R., Warnaby, G.C. (2018) 'Feed people first: A service ecosystem perspective on innovative food waste reduction.' Journal of Service Research, 21(1) pp. 135-150.
Lyon, A., Hunter-Jones, P., Warnaby, G.C. (2017) 'Are we any closer to sustainable development? Listening to active stakeholder discourses of tourism development in the Waterberg Biosphere Reserve, South Africa.' Tourism Management, 61pp. 234-247.
Warnaby, G.C., Taube, J. (2017) 'How brand interaction in pop-up shops influences consumers’ perceptions of luxury fashion retailers..' Journal of Fashion Marketing and Management,
Warnaby, G., Medway, D. (2017) 'Telling the Story of a Street: Micro-Retail Change in Manchester from the 1960s.' History of Retailing and Consumption, 3(1) pp. 1-7.
Warnaby, G., Medway, D. (2016) 'Marketplace icons: Shopping malls.' Consumption Markets & Culture, 21(3) pp. 275-282.
Palmer, M., Medway, D., Warnaby, G. (2016) 'Theorizing temporary spatial clusters and institutional boundary-work in industrial marketing.' Industrial Marketing Management, 61pp. 104-113.
Rashid, A., Barnes, L., Warnaby, G. (2016) 'Management perspectives on country of origin.' Journal of Fashion Marketing and Management: An International Journal, 20(2) pp. 230-244.
Le Feuvre, M., Medway, D., Warnaby, G., Ward, K., Goatman, A. (2016) 'Understanding stakeholder interactions in urban partnerships.' Cities, 52pp. 55-65.
Cartwright, J., McCormick, H., Warnaby, G. (2016) 'Consumers' emotional responses to the Christmas TV advertising of four retail brands.' Journal of Retailing and Consumer Services, 29pp. 82-91.
Liu, S., Perry, P., Moore, C., Warnaby, G. (2016) 'The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China.' Journal of Business Research, 69(1) pp. 357-364.
Henshaw, V., Medway, D.J., Perkins, C., Warnaby, G. (2015) 'Marketing the city of smells.' Marketing Theory, 16(2) pp. 153-170.
Warnaby, G., Kharakhorkina, V., Shi, C., Corniani, M. (2015) 'Pop-up retailing: Integrating objectives and activity stereotypes pop-up.' Journal of Global Fashion Marketing, 6(4) pp. 303-316.
Koeck, R., Warnaby, G. (2015) 'Digital Chorographies: Conceptualising experiential representation and marketing of urban/architectural geographies.' Architectural Research Quarterly, 19(2) pp. 183-191.
De Nisco, A., Warnaby, G. (2014) 'Urban design and tenant variety influences on consumers' emotions and approach behavior.' Journal of Business Research, 67(2) pp. 211-217.
Medway, D., Warnaby, G. (2014) 'What's in a name? Place branding and toponymic commodification.' Environment and Planning A, 46(1) pp. 153-167.
Baron, S., Warnaby, G., Hunter-Jones, P. (2014) 'Service(s) marketing research: Developments and directions.' International Journal of Management Reviews, 16(2) pp. 150-171.
Koeck, R., Warnaby, G. (2014) 'Outdoor advertising in urban context: spatiality, temporality and individuality.' Journal of Marketing Management, 30(13-14) pp. 1402-1422.
Warnaby, G., Medway, D. (2013) 'What about the 'place' in place marketing?.' Marketing Theory, 13(3) pp. 345-363.
Warnaby, G. (2013) 'Synchronising retail and space: Using urban squares for competitive place differentiation.' Consumption Markets and Culture, 16(1) pp. 25-44.
Warnaby, G.C., De Nisco, A. (2013) 'Shopping in Downtown. The Effect of Urban Environment on Service Quality Perception and Behavioral Intentions.' International Journal of Retail and Distribution Management, 41(9) pp. 654-670.
Oakes, S., Warnaby, G. (2011) 'Conceptualizing the management and consumption of live music in Urban space.' Marketing Theory, 11(4) pp. 405-418.
Medway, D., Warnaby, G., Dharni, S. (2011) 'Demarketing places: Rationales and strategies.' Journal of Marketing Management, 27(1-2) pp. 124-142.
Baron, S., Warnaby, G. (2011) 'Individual customers' use and integration of resources: Empirical findings and organizational implications in the context of value co-creation.' Industrial Marketing Management, 40(2) pp. 211-218.
McEachern, M.G., Warnaby, G., Carrigan, M., Szmigin, I. (2010) 'Thinking locally, acting locally? Conscious consumers and farmers' markets.' Journal of Marketing Management, 26(5-6) pp. 395-412.
Pal, J., Medway, D., Warnaby, G. (2010) 'When the tide goes out: Gender, leadership and failure in the retail sector.' Environment and Planning A, 42(8) pp. 1769-1774.
Bennison, D., Warnaby, G., Pal, J. (2010) 'Local shopping in the UK: Towards a synthesis of business and place.' International Journal of Retail and Distribution Management, 38(11) pp. 846-864.
Baron, S., Patterson, A., Warnaby, G., Harris, K. (2010) 'Service-dominant logic: marketing research implications and opportunities.' Journal of Customer Behaviour, 9(3) pp. 253-264.
Warnaby, G., Medway, D., Bennison, D. (2010) 'Notions of materiality and linearity: the challenges of marketing the Hadrian's Wall place 'product'.' ENVIRONMENT AND PLANNING A, 42(6) pp. 1365-1382.
Warnaby, G. (2009) 'Towards a service-dominant place marketing logic.' Marketing Theory, 9(4) pp. 403-423.
Warnaby, G. (2009) 'Non/place marketing: Transport hubs as gateways, flagships and symbols?.' Journal of Place Management and Development, 2(3) pp. 211-219.
Warnaby, G. (2009) 'Look up! Retailing, historic architecture and city centre distinctiveness.' Cities, 26(5) pp. 287-292.
Warnaby, G. (2009) 'Managing the Urban consumption experience?.' Local Economy, 24(2) pp. 105-110.
Warnaby, G.C. (2009) 'Changing Representation of the Industrial Town: An Analysis of Official Guides in Bury from 1925.' North West Geography, 9(2) pp. 1-9.
Warnaby, G., Medway, D. (2008) 'Bridges, place representation and place creation.' Area, 40(4) pp. 510-519.
Warnaby, G. (2008) 'Why place marketers should understand cartography: Future avenues for research.' Journal of Place Management and Development, 1(2) pp. 214-226.
Medway, D., Warnaby, G. (2008) 'Alternative perspectives on marketing and the place brand.' European Journal of Marketing, 42(5-6) pp. 641-653.
Warnaby, G. (2008) 'Maps and the representation of urban shopping destinations.' International Journal of Retail and Distribution Management, 36(3) pp. 224-234.
Megicks, P., Warnaby, G. (2008) 'Market orientation and performance in small independent retailers in the UK.' The International Review of Retail, Distribution and Consumer Research, 18(1) pp. 105-119.
McEachern, M.G., Warnaby, G. (2008) 'Exploring the relationship between consumer knowledge and purchase behaviour of value-based labels.' International Journal of Consumer Studies, 32(5) pp. 414-426.
Bennison, D., Warnaby, G., Medway, D. (2007) 'The role of quarters in large city centres: A Mancunian case study.' International Journal of Retail and Distribution Management, 35(8) pp. 626-638.
Hogg, S., Medway, D., Warnaby, G. (2007) 'Performance measurement in UK town centre management schemes and US business improvement districts: Comparisons and UK implications.' Environment and Planning A, 39(6) pp. 1513-1528.
Warnaby, G., Bennison, D. (2006) 'Reciprocal urban place marketing and co-branding? Retail applications.' Place Branding, 2(4) pp. 297-310.
Warnaby, G. (2006) 'Marketing retail provision in UK towns and cities: Present practice and future prospects.' Place Branding, 2(3) pp. 195-209.
McEachern, M.G., Warnaby, G. (2006) 'Food shopping behaviour in Scotland: The influence of relative rurality.' International Journal of Consumer Studies, 30(2) pp. 189-201.
Warnaby, G., Bennison, D., Davies, B.J. (2005) 'Marketing communications in planned shopping centres: Evidence from the UK.' International Journal of Retail and Distribution Management, 33(12) pp. 893-904.
Warnaby, G., Finney, J. (2005) 'Creating customer value in the not-for-profit sector: a case study of the British Library.' International Journal of Nonprofit and Voluntary Sector Marketing, 10(3) pp. 183-195.
Warnaby, G., Yip, K.M. (2005) 'Promotional planning in UK regional shopping centres: An exploratory study.' Marketing Intelligence and Planning, 23(1) pp. 43-57.
Warnaby, G., Bennison, D., Davies, B.J. (2005) 'Marketing town centres: Retailing and town centre management.' Local Economy, 20(2) pp. 183-204.
Warnaby, G., Bennison, D., Davies, B.J. (2005) 'Retailing and the Marketing of Urban Places: A UK Perspective.' The International Review of Retail, Distribution and Consumer Research, 15(2) pp. 191-215.
McEachern, M., Warnaby, G.G. (2005) 'Improving Customer Orientation Within the Fresh Meat Supply Chain: A Focus on Assurance Schemes.' Journal of Marketing Management, 21(1-2) pp. 89-115.
Warnaby, G., Bennison, D., Davies, B.J., Hughes, H. (2004) 'People and partnerships: Marketing urban retailing.' International Journal of Retail & Distribution Management, 32(11) pp. 545-556.
Hogg, S., Medway, D., Warnaby, G. (2004) 'Town centre management schemes in the UK: marketing and performance indicators.' International Journal of Nonprofit and Voluntary Sector Marketing, 9(4) pp. 309-319.
Warnaby, G., Medway, D. (2004) 'The Role of Place Marketing as a Competitive Response by Town Centres to Out-of-town Retail Developments.' The International Review of Retail, Distribution and Consumer Research, 14(4) pp. 457-477.
Warnaby, G.C., Bennison, , Pal, J. (2004) 'Support your Local Retailers.' Planning, pp. 14-14.
McEachern, M.G., Warnaby, G. (2004) 'Retail ‘Quality Assurance’ Labels as a Strategic Marketing Communication Mechanism for Fresh Meat.' The International Review of Retail, Distribution and Consumer Research, 14(2) pp. 255-271.
Warnaby, G.C., Finney, (2004) 'Developing a Marketing Orientation at the British Library.' SCONUL Focus, 32pp. 42-44.
Warnaby, G.C. (2004) 'Working Together as a Way Forward.' Convenience Store, 27pp. 48-49.
Hogg, S., Medway, D., Warnaby, G. (2003) 'Business improvement districts: An opportunity for SME retailing.' International Journal of Retail & Distribution Management, 31(9) pp. 466-469.
Warnaby, G., Bennison, D., Davies, B.J., Hughes, H. (2002) 'Marketing UK Towns and Cities as Shopping Destinations.' Journal of Marketing Management, 18(9-10) pp. 877-904.
Warnaby, G.C., Bennison, D., Davies, B.J., Hughes, H. (2002) 'Retailing Proves Vital for Giving Towns and Cities a Competitive Edge.' New Urban Futures, (4) pp. 6-6.
Stubbs, B., Warnaby, G., Medway, D. (2002) 'Marketing at the public/private sector interface; town centre management schemes in the south of England.' Cities, 19(5) pp. 317-326.
Byrom, J., Medway, D., Warnaby, G. (2001) 'Issues of provision and “remoteness” in rural food retailing - A case study of the southern Western Isles of Scotland.' British Food Journal, 103(6) pp. 400-413.
Medway, D., Warnaby, G., Bennison, D., Alexander, A. (2000) 'Reasons for retailers’ involvement in town centre management.' International Journal of Retail & Distribution Management, 28(8) pp. 368-378.
Moss, D.A., Warnaby, G., Newman, A.J. (2000) 'Public relations practitioner role enactment at the senior management level within UK companies.' Journal of Public Relations Research, 12(4) pp. 277-307.
Medway, D., Alexander, A., Bennison, D., Warnaby, G. (1999) 'Retailers' financial support for town centre management.' International Journal of Retail & Distribution Management, 27(6) pp. 246-255.
Warnaby, G. (1999) 'Strategic consequences of retail acquisition: Ikea and Habitat.' International Marketing Review, 16pp. 406-417.
Warnaby, G.C., Ratcliffe, J. (1999) 'Spatial and Temporal Trends in Entrepreneurial Activity in UK Bookselling.' Journal of Enterprising Culture, 7(7) pp. 389-405.
Forsberg, H., Medway, D., Warnaby, G. (1999) 'Town centre management by co-operation. Evidence from Sweden.' Cities, 16(5) pp. 315-322.
Warnaby, G. (1998) 'Marketing UK cities as shopping destinations: Problems and prospects.' Journal of Retailing and Consumer Services, 5(1) pp. 55-58.
Warnaby, G., Alexander, A., Medway, D. (1998) 'Town centre management in the UK: A review, synthesis and research agenda.' The International Review of Retail, Distribution and Consumer Research, 8(1) pp. 15-31.
Warnaby, G.C., Moss, D., Sykes, S., Thomas, C. (1998) 'Manchester Airport’s Second Runway Campaign: The Boundary Spanning Role of Public Relations in Managing Environmental-Organisational Interaction.' Journal of Communication Management, 2(4) pp. 320-334.
Moss, D., Warnaby, G. (1998) 'Communications strategy? Strategy communication? Integrating different perspectives.' Journal of Marketing Communications, 4(3) pp. 131-140.
Warnaby, G.C. (1998) 'Attracting Retail Inward Investment to Nottingham.' Management Case Quarterly, 3(1) pp. 62-67.
Warnaby, G.C. (1998) 'Viewpoint: Marketing UK Cities as Shopping Destinations: Problems and Prospects.' Journal of Retailing and Consumer Services, 5(1) pp. 55-58.
Warnaby, G.C., Medway, D., Alexander, A., Bennison, D. (1998) 'Town Centre Management and Market Towns.' Market Towns: Options for a Share in the Future, pp. 18-19.
Warnaby, G., Davies, B.J. (1997) 'Commentary: Cities as service factories? Using the servuction system for marketing cities as shopping destinations.' International Journal of Retail & Distribution Management, 25(6) pp. 204-210.
Warnaby, G.C., Moss, D. (1997) 'The Importance of Boundary Spanning Functions.' Professional Marketing, 4(7)
Warnaby, G.C. (1997) 'The Importance of Organisational Learning.' Professional Marketing, 4(6) pp. 24-24.
Moss, D., Warnaby, G., Thame, L. (1996) 'Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector.' European Journal of Marketing, 30(12) pp. 69-84.
Warnaby, G.C., Moss, D. (1995) 'Competitive Strategy.' Professional Marketing, 2(8) pp. 22-22.
Warnaby, G.C., Moss, D. (1995) 'Distinctive Competences.' Professional Marketing, 2(9)
Warnaby, G.C., Lea-Greenwood, (1995) 'Shopping with a Friend - the Role and Potential for the Agent in Mail Order Retailing.' Journal of Clothing Technology and Management, 12(2) pp. 24-36.
Warnaby, G.C. (1995) 'Retail Pharmacies - the Impact of the Regulatory Framework on Strategy and Operations.' Management Case Quarterly, 1(1) pp. 29-36.
Warnaby, G., Woodruffe, H. (1995) 'Cost effective differentiation: An application of strategic concepts to retailing.' The International Review of Retail, Distribution and Consumer Research, 5(3) pp. 253-269.
Warnaby, G., Upton, J. (1994) 'Are Books Different? The Impact of Price on Retail Market Development.' International Journal of Retail & Distribution Management, 22(4) pp. 13-19.
Warnaby, G. (1994) 'Laura Ashley — An International Retail Brand.' Management Decision, 32(3) pp. 42-48.
Warnaby, G.C., Moss, D. (1994) 'Strategic Customer Service.' Professional Marketing, 2(5) pp. 24-24.
Warnaby, G. (1993) 'Storehouse.' International Journal of Retail & Distribution Management, 21(3) pp. 27-34.
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Conference papers
Ntounis, N., Parker, C., Warnaby, G. (2021) 'Examining the Resilience of English High Streets during the COVID-19 Pandemic.' 2/6/2021 - 18/6/2021.
Moorhouse, N., Jung, T., tom Dieck, M., Warnaby, G. (2019) 'Visitors Behavioural Response to Virtual Reality Retail Environments.' In International Augmented and Virtual Reality Conference.
Warnaby, G.C., Koeck, R., Medway, D. (2017) 'Maps and Tours as Metaphors for Conceptualising Urban Place Representation for Marketing/Branding Purposes.' In Critical Management Studies Conference. Leicester, 1/1/2015 - 1/1/2015.
Warnaby, G.C., Medway, D. (2016) 'Heritage Branding - Asset or Liability.' In CEGBI Workshop. York, UK, 1/7/2016 - 1/7/2016.
Warnaby, G.C., Bucklow, J., Perry, P. (2016) 'Cotton Sustainability: The Influence of Environmental Labelling on Conscious Consumption.' In Textiles Institute World Congress. Poznan, 1/1/2016 - 1/1/2016.
Warnaby, G.C., Baron, S., Patterson, A., Maull, R. (2016) 'Service Innovation and Design in Times of Austerity.' In Frontiers in Service. Bergen, 1/1/2016 - 1/1/2016.
Warnaby, G.C., Zhang, M., Andrew, S., Gill, S. (2016) 'Exploring the Impact of Lifestyle on Fashion Consumption Behaviour for Older Chinese Women.' In Advances in Ergonomics and Design. 485. Springer International, pp. 345-357.
Warnaby, G.C. (2016) '(Urban) Place and (Retail) Marketing: Dynamic Locales and the Semiotic Implications for Brands and City Centres.' In 1st Consumer Research Summit. London, UK, 1/1/2016 - 1/1/2016.
Warnaby, G.C. (2016) 'Popping Up Everywhere.' In Research Day. Manchester, UK, 1/1/2016 - 1/1/2016.
Warnaby, G.C. (2016) 'Corporate Identity in Urban Space: Retail Revenants, Areal Decline and City Centre Semiotics.' In Research Seminar. University of Chester, Chester, UK, 1/1/2016 - 1/1/2016.
Warnaby, G.C. (2015) 'Writing for - and Presenting at - Marketing & Retail Conferences.' In Marketing and Retail Special Interest Group Event: Writing for Conferences and Journals, Nottingham Trent University. British Academy of Management, Nottingham, UK, 1/1/2015 - 1/1/2015.
Warnaby, G.C., Medway, D. (2015) 'Landmarks, Logos and the Branding of Places.' In Landmakrs 2015 Heritage and History Conference. Middlesbrough, 1/1/2015 - 1/1/2015.
Warnaby, G.C. (2015) ''Retail Brand Semiotics in Urban Space.' In Research Seminar Series. University of Middlesex Business School, Middlesex, UK, 1/1/2015 - 1/1/2015.
Warnaby, G.C. (2015) 'Ghost Fascias - Corporate Identity Revenants, Retail Change and Urban Space.' In Research Seminar, School of Art and Design. Nottingham Trent University, Chester, UK, 1/1/2015 - 1/1/2015.
Warnaby, G.C., Swanson, K., Medway, D. (2015) 'How to Capture Tourists' Love for a Place: Methodological and Technological Solutions.' In Travel and Tourism Research Association Conference. Portland, OR, 1/1/2015 - 1/1/2015.
Warnaby, G.C. (2014) ''Retail Brand Revenants in the Urban Landscape'.' In The Geographies of Marketing Practices. Stockholm School of Business, Stockholm, Sweden, 1/1/2014 - 1/1/2014.
Warnaby, G.C., Shi, C. (2014) 'Pop-up Retailing: Managing the Temporality of the Brand Experience.' In 2nd International Colloquium on Design, Branding and Marketing. Nottingham, 1/1/2014 - 1/1/2014.
Warnaby, G.C., Baron, S., Hunter-Jones, P. (2014) 'When Citizens and Households Fall Below the Level of Consumption Adequacy: Implications for Service in Austere and Unsettled Times.' In 39th Annual Macromarketing Conference. London, 1/1/2014 - 1/1/2014.
Warnaby, G.C., Hunter-Jones, P., Baron, S. (2014) 'Exploring the Temporality of Consumer Vulnerability.' In 39th Annual Macromarketing Conference. London, 1/1/2014 - 1/1/2014.
Warnaby, G.C., McEachern, M., Cheetham, F. (2014) 'A Rhythmnanalysis of Consumption Practices Within Urban Green Spaces'.' In The Geographies of Marketing Practices. Stockholm School of Business, Stockholm, Sweden, 1/1/2014 - 1/1/2014.
Medway, D.J., Warnaby, G. (2013) 'Taking the air? Amelling he smokestacks? Olfactory branding and the city.' In The Urban History Group Annual Conference. University of York, 4/4/2013 - 5/4/2013.
Medway, D., Warnaby, G., Pal, J. (2013) 'Place management, marketing and branding: a Manchester Perspective. The Business of Place: Critical, Practical and Pragmatic Perspectives..' In 3rd International Place Branding and 2nd Institute of Place Management Conference. Manchester Metropolitan University, 13/2/2013 - 14/2/2013.
Warnaby, G.C., Elms, J., Medway, D., Sparks, L. (2013) 'Classifying and Conceptualizing Retail Markets.' In American Collegiate Retailing Association Spring Conference. Nashville, 1/1/2013 - 1/1/2013.
Warnaby, G.C., Hunter-Jones, P., Baron, S. (2013) 'Threats to the Tourism Economy: Case Studies from the Asia-Pacific Region.' In Xi'an Jiaotong-Liverpool University Business School 1st Seminar on Asia and Pacific Economies. Suzhou, 1/1/2013 - 1/1/2013.
Warnaby, G.C., Hunter-Jones, P., Baron, S. (2013) 'Who are Vulnerable Customers? A Question of Definition....' In Academy of Marketing Conference. Glamorgan, 1/1/2013 - 1/1/2013.
Warnaby, G.C., Henshaw, V., Perkins, C., Medway, D. (2013) 'Recording Smell in the City: An Online Crowd-Sourced Wold Smell Map.' In Digital Olfaction Society World Congress. Berlin, 1/1/2013 - 1/1/2013.
Warnaby, G.C. (2013) 'Behind the Logo: An Academic Perspective on Place Marketing'.' In Heseltine Institute for Public Policy and Practice: Fresh Thinking Series - How do global cities set themselves apart from the rest?. University of Liverpool, Liverpool, UK, 1/1/2013 - 1/1/2013.
Warnaby, G., Medway, D.J., Sparks, L., Elms, J. (2012) 'A contemporary perspective of periodic markets in the UK.' In Royal Geographical Society/Institute of British Geographers Annual International Conference. University of Edinburgh, 3/7/2012 - 5/7/2012.
Warnaby, G.C. (2012) 'Collaboration, Contestation, Co-creation and Control? Conceptualizing the Role of Citizens in the Place Product.' In Special Session on Rethinking Place Marketing: The Necessity of Marketing to Citizens, European Marketing Academy Conference. Lisbon, 1/1/2012 - 1/1/2012.
Warnaby, G.C., McEarchern, M., Cheetham, F. (2012) 'Producing & Consuming Public Space: A Rhthmanalysis of the Urban Park.' In Advances in Comsumer Research. Vancouver, 1/1/2012 - 1/1/2012.
Warnaby, G.C. (2012) 'Representing Towns and Cities in Marketing Activities: An Exploratory Chorographical Investigation.' In European Marketing Academy Conference. Lisbon, 1/1/2012 - 1/1/2012.
Warnaby, G.C., De Nisco, A. (2012) 'The Influence of Urban Aesthetic Design on Consumers' Inferences of Store Atmosphere, Product Quality, Service Quality and Willingness to Buy.' In European Marketing Academy Conference. Lisbon, 1/1/2012 - 1/1/2012.
Warnaby, G.C. (2012) 'Using Organisational & Consumer Resources in a Relationship Marketing Context: The Case of the British Library.' Manchester Business School, Manchester, UK, 1/1/2012 - 1/1/2012.
Warnaby, G.C., Medway, D. (2012) ''The Story of a Qualitative Project - From Idea to Publication'.' In Academy of Marketing Doctoral Colloquium. University of Southampton, Southampton, UK, 1/1/2012 - 1/1/2012.
Warnaby, G.C., Medway, D. (2012) ''Street Markets as an Opportunity for Retail Revitalisation'.' In Success in the New Retail Era. Manchester Business School, Manchester, UK, 1/1/2012 - 1/1/2012.
Warnaby, G.C. (2012) 'Urban Squares, Periodic Markets and Place Marketing.' In IGOT - Institute of Geography and Spatial Planning. Lisbon University, Lisbon, Portugal, 1/1/2012 - 1/1/2012.
Warnaby, G.C., Baron, S., Hunter-Jones, P. (2012) 'Consumption Adequacy: Implications for Service.' In American Marketing Association SERVSIG International Research Conference. Helsinki, 1/1/2012 - 1/1/2012.
Medway, D.J., Warnaby, G. (2011) 'Place brand names: Critical perspectives and strategic futures.' In Special Session on Theorising Place Marketing, Academy of Marketing Conference. University of Liverpool, 5/7/2011 - 7/7/2011.
Warnaby, G.C., Baron, S. (2010) 'Service in Abnormal Conditions.' In 19th Frontiers in Services Conference. Karlstad University, 1/1/2010 - 1/1/2010.
Warnaby, G.C., Oakes, S. (2010) 'Transforming Outdoor Urban Spaces through Live Music: Confronting Marketing Agoraphobia.' In Academy of Marketing Conference. University of Coventry, Coventry, 1/1/2010 - 1/1/2010.
Warnaby, G.C. (2010) 'Mapping, Marketing and the City: Communicating and Promoting the Urban Experience.' In Mapping, Memory and the City – International Interdisciplinary Conference. University of Liverpool, Liverpool, 1/1/2010 - 1/1/2010.
Warnaby, G.C. (2010) ''The Role of Retail in Places'.' In Place Management: Cities, Territories, Marketing. University of Cassiona, 1/1/2010 - 1/1/2010.
Warnaby, G.C., Kent, M., Kirby, E. (2010) 'Conceptualising Place and Space through Retail Architecture.' In 2nd Workshop on Architecture and Social Architecture. EAISM, Brussels, 1/1/2010 - 1/1/2010.
Medway, D.J., Warnaby, G., Firth, R., Bennison, D. (2009) 'How big is your footprint? Doing geographical research in a carbon neutral context.' In Royal Geographical Society/Institute of British Geographers Annual International Conference. University of Manchester, 26/8/2009 - 28/8/2009.
Warnaby, G.C. (2009) 'Architecture and the Marketing of Urban Shopping Destinations.' In Academy of Marketing Conference. Leeds Metropolitan University, 7/7/2009 - 9/7/2009.
Warnaby, G.C. (2009) 'A Town over Time: Place Representation in Official Guides.' In Association of Business Historians Conference. University of Liverpool, 1/1/2009 - 1/1/2009.
Warnaby, G.C., Baron, S., Konjier, P. (2009) 'Toward an Understanding of Customer Perspectives on Organizational Operant Resources.' In Australian & New Zealand Marketing Academy Conference. Monash University, Melbourne, 1/1/2009 - 1/1/2009.
Warnaby, G.C., Baron, S. (2008) ''British Library User Perceptions and Resource Deployment'.' In Presentations to the Executive Team and to the Strategic marketing & Communications Directorate. The British Library, London, UK, 1/1/2008 - 1/1/2008.
Warnaby, G.C., Bennison, D., Medway, D. (2008) 'The City and the Wall: Fragmentation and Coalescence of the Place Product.' In Marketing Cities: Place Branding in Perspective Conference. Berlin, 1/1/2008 - 1/1/2008.
Warnaby, G.C., Baron, S. (2008) 'ICT-Mediated Consumer Resource Integration: Advocacy on Behalf of the Organisation.' In Global Marketing Conference. Shanghai, 1/1/2008 - 1/1/2008.
Warnaby, G.C. (2008) ''Doing and Reporting Fieldwork'.' In Academy of Marketing Doctoral Colloquium of the Arts, Heritage, Nonprofit and Social Marketing Special Interest Group. London Metropolitan University, 1/1/2008 - 1/1/2008.
Warnaby, G.C., Baron, S. (2008) 'Mobilising Consumer Operant Resource Integration on Behalf of the Organisation: Evidence from a Consumer Campaign.' In Academy of Marketing Conference. Aberdeen, 1/1/2008 - 1/1/2008.
Warnaby, G.C., Bennison, D., Medway, D. (2008) 'Fissures in the Place Product: The Challenges for Marketing Management.' In 1st Institute of Place Management Conference. London, UK, 1/1/2008 - 1/1/2008.
Warnaby, G.C., Baron, S. (2008) 'Consumer Resource Integration on Behalf of the Organisation: The Case of the British Library.' In American Marketing Association SERVSIG International Research Conference. University of Liverpool, 1/1/2008 - 1/1/2008.
Warnaby, G.C. (2008) ''Managing Consumption Spaces: Liverpool08 and Beyond'.' In Launch of the Centre for Experiential Consumption Studies. University of Liverpool, 1/1/2008 - 1/1/2008.
Warnaby, G.C., Medway, D., Dharni, S. (2007) 'Strategies for the Demarketing of Places: Evidence from the UK.' In EUGEO 1st International Conference on the Geography of Europe. Amsterdam, 1/1/2007 - 1/1/2007.
Warnaby, G.C., Megicks, P. (2007) 'Marketing Orientation and performance in Small Independant Retailers in the UK.' In European marketing Academy Conference. Reykjavik, Iceland, 1/1/2007 - 1/1/2007.
Warnaby, G.C., Bennison, D., Medway, D. (2007) 'The Role of SME Retailers in Locational Differentiation: Evidence fom Secondary Retail Destinations in the UK.' In International Conference on Research in the Dustributive Trades. Saarbrucken, 1/1/2007 - 1/1/2007.
Warnaby, G.C., Medway, D. (2006) 'Changing Patterns of Resource Attraction in UK Urban Management Initiatives: Marketing Implications.' In 1st Joint workshop of nonprofit & arts / heritage marketing special interests groups of the Academy of Marketing. London, UK, 1/1/2006 - 1/1/2006.
Warnaby, G.C., Medway, D. (2006) 'Demarketing and the Place 'Brand'.' In 2nd International Conference of the Academy of Marketings Brand and Corporate Communications SIG. Manchester, UK, 1/1/2006 - 1/1/2006.
Warnaby, G.C. (2006) ''The Importance of Retail'.' In Marketing Cities, Regions and Towns: Branding y our City, Region or Town to Attract Inward Investment and Tourism. London, UK, 1/1/2006 - 1/1/2006.
Warnaby, G.C., Medway, D. (2006) 'BIDding Goodbye to TCM? Marketing Implications of Changing.' In Academy of Marketing Conference. London, UK, 1/1/2006 - 1/1/2006.
Warnaby, G.C., Bennison, D. (2006) 'Planned Shopping Centres and Town Centres: Reciprocal Branding between Flagship Developments and their Locational Context.' In Symposium on Spaces and Places: Exploring the Flagship Concept. London, UK, 1/1/2006 - 1/1/2006.
Warnaby, G.C., Parker, C. (2005) 'Butchers and Bakers but no Candlestick Makers: UK Independant Retailers Perceptions of their Strengths.' In Academy of Marketing Conference. Dublin, Ireland, 1/1/2005 - 1/1/2005.
Warnaby, G.C., Bennison, D. (2005) 'Locational Differentiation via SME Retailing: Prospects, problems and research agenda.' In Contemporary Issues in Retailing and Marketing Conference: Destinations and Locations: Retailing in Town & City Centres. Manchester, UK, 1/1/2005 - 1/1/2005.
Warnaby, G.C., McEachern, M.G., Whitelock, J. (2005) 'The Need for Rejuvenated Marketing Communications of Quality Labelling Formats: A Structural Equation Modelling Approach.' In European Marketing Academy Conference. Milan, Italy, 1/1/2005 - 1/1/2005.
Warnaby, G.C., Bennison, D., Davies, B., Hughes, H. (2004) 'People and Partnerships: Marketing Urban Retailing.' In Contemporary Issues in Retailing and Marketing Conference: Marketing and Managing Urban Centres. Manchester, UK, 1/1/2004 - 1/1/2004.
Warnaby, G.C. (2004) 'Strategic Place Marketing: A Commentary on the Existing Literature.' In 4th European Acadmy of Management. 4th European Acadmy of Management, 1/1/2004 - 1/1/2004.
Warnaby, G.C., Hallsworth, A., Leaver, D., Medway, D. (2004) 'Partnership and the City Centre: Attitudes to Safety in Manchester City Centre.' In Contemporary Issues in Retailing and Marketing Conference: Retailing in Town and City Centres. Manchester, UK, 1/1/2004 - 1/1/2004.
Warnaby, G.C., Parker, C., Hallsworth, A. (2003) 'Building a Retail Enterprise Network: People, Partnerships & Policy.' In Contemporary Issues in Retailing and Marketing Conference: Marketing and Managing Urban Centres. Manchester, UK, 1/1/2003 - 1/1/2003.
Warnaby, G.C., Bennison, D., Davies, B., Hughes, H. (2002) 'Political Economy & Practical Marketing Strategies: Marketing UK Urban Places as Shopping Destinations.' In 2nd European Academy of Management Conference. Stockholm, Sweden, 1/1/2002 - 1/1/2002.
Warnaby, G.C., Byrom, J., Medway, D. (2001) 'Towards a Typology of Rural Retailing Strategies: Evidence from the Uists.' In Academy of Marketing Conference. Cardiff, UK, 1/1/2001 - 1/1/2001.
Warnaby, G.C., Byrom, J., Medway, D. (2001) 'Combating Rurality at Global, National & Local Scales: Retail Businesses on the.' In Institute of British Geographers / Royal Geographical Society Annual Conference. Plymouth, UK, 1/1/2001 - 1/1/2001.
Warnaby, G.C., Medway, D. (2001) ''Marketing for Town Centre Management'.' In North West Regional Conference. Association of Town Centre Management, Oldham, UK, 1/1/2001 - 1/1/2001.
Warnaby, G.C., Hogg, S., Medway, D. (2001) 'Marketing Town Centre Management using KPI's.' In 11th International Conference on Research in the Distributive Trades. Tilburg, 1/1/2001 - 1/1/2001.
Warnaby, G.C., Medway, D. (2000) 'Competitive Responses by Town Centres to Off-Centre Retail Developments.' In Contemporary Issues in Retailing and Marketing Conference: Marketing and Managing Urban Centres. Manchester, UK, 1/1/2000 - 1/1/2000.
Warnaby, G.C. (1997) ''Retail Strategy in the 1990s'.' In Presentation for Saatchi & Saatchi Advertising. Saatchi & Saatchi Advertising, London, UK, 1/1/1997 - 1/1/1997.
Warnaby, G.C. (1997) ''Using Student Dissertations in Academic Research'.' In Research Seminar Series. Staffordshire University Business School, UK, 1/1/1997 - 1/1/1997.
Warnaby, G.C. (1997) ''Town Centre Responses to the Trafford Park Development'.' In Regional Symposium. Association of Town Centre Management (North West Region), UK, 1/1/1997 - 1/1/1997.
Warnaby, G.C. (1997) 'Developing Cases for Effective Teaching.' In Developing Cases for Effective Teaching. Manchester, UK, 1/1/1997 - 1/1/1997.
Warnaby, G.C., Moss, D., Newman, A. (1997) 'Public Relations Practitioner Roles in UK Companies: An Exploratory Study of Practitioner Role Enactment at the Senior Management Level.' In 4th International Public Relations Research Symposium. Bled, Slovenia, 1/1/1997 - 1/1/1997.
Moss, D., Warnaby, G.C. (1996) 'Strategy, Environment and the Influence of Public Relations.' In 1st International Conference on Marketing and Corporate Communications. Keele, 1/1/1996 - 1/1/1996.
Warnaby, G.C., Davies, B.J. (1996) ''Marketing Towns and Cities as Shopping Destinations: What Constitutes the Shopping Destination Offer?.' In EIRASS International Conference on Recent Advances in Retailing and Services Science. Telfs/Buchen, Austria, 1/1/1996 - 1/1/1996.
Warnaby, G.C., Moss, D. (1996) 'Towards a Strategic Perspective for Public Relations.' In 1st International Conference on Marketing and Corporate Communications. Keele, 1/1/1996 - 1/1/1996.
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Other
Millington, S., Warnaby, G. (2021) Towards a suburban renaissance: the Suburban Taskforce call for evidence: an inquiry into the future of the suburbs.
Byrom, J., Medway, D.J., Warnaby, G. (2003) Strategic Alternatives for Small Businesses in Rural Areas.
Warnaby, G., Medway, D.J. (2002) Town Centre Management and Marketing.
Medway, D.J., Alexander, A., Bennison, D., Warnaby, G. (1999) Money Answereth All Things?.