Professor Cathy Parker

Professor Cathy Parker

Professor Cathy Parker SFIPM

Professor of Marketing and Retail Enterprise

Chair of the Institute of Place Management

My profile

Biography

Cathy Parker is Professor of Retail and Marketing Enterprise at Manchester Metropolitan University and Chair of the Institute of Place Management, the professional institute for all those involved in making better places. Cathy is regarded as an international expert and leader in place management and is the research lead for the Government’s High Streets Task Force. She is frequently asked to commentate on place and retail related topics and has appeared on BBC Newsnight, BBC Breakfast, BBC Sunday Politics (NW), BBC Radio 5 live and ITV Tonight. Cathy was the Principal Researcher and Director for two £3.5m+ EU part-funded projects. AGORA, which aimed to bring the principles of social enterprise to town and other place management partnerships and REN, which aimed to promote and protect diversity in the independent retail sector. She is the recipient of two research prizes and is an ad-hoc reviewer for the European Journal of Marketing, International Journal of Bank Marketing, Journal of Applied Management Studies, Academy of Marketing, American Marketing Association and Sage Publications Limited. Cathy has been an academic advisor and contributor to the All Party Parliamentary Small Shops Group and the All Party Parliamentary Group for Town Centre Management.

Personal website address

www.placemanagement.org

Interests and expertise

I work with place leaders and managers to make better places. I provide research, guidance and support through the Institute of Place Management (IPM) and, more recently, in my position of Research Lead for the Government’s High Streets Task Force, and £8.7m programme of support for England’s high streets and town centres, led by the IPM at Manchester Met.

Get in touch

0161 247 3992
2.12 Business School
Email for appointment
People make places. If we want our neighbourhoods, towns and cities to thrive then we have to develop the skills and capacity of local leaders in councils, businesses and the wider community. It is when people collaborate across sectors that real change happens
Cathy speaking on BBC You and Yours, December 2021

Impact

Street with painting on the pavement and people sitting at tables outside cafes

Transforming the UK high street

Regenerating and revitalising the UK's shopping centres.

Find out more

Research outputs

  • Chapters in books

    Ntounis, N., Medway, D., Parker, C. (2020) 'Managing Places.' In Edensor, T., Kalandides, A., Kothari, U. (ed.) The Routledge Handbook of Place. Routledge, pp. 335-345.

    Parker, C.R. (2012) 'The Concept of Place Management in the UK and Beyond.' Quartiersmitten, Bausteine fur die Entwicklung und das Maangement von Stadteilzentren. Stuttgart, Germany: University of Stuttgart,

  • Reports

    Mumford, C., Lorono Leturiondo, M., Ntounis, N., Parker, C., Quin, S., Sonderland Saga, R., Jeelani, A., Glass, V., Stacey, J. (2020) Review of High Street Footfall: July 2019-June 2020. High Streets Task Force.

    Ntounis, N., Parker, C., Sonderland Saga, R., Warnaby, G. (2020) High Street Business Resilience Survey (May 2020). High Streets Task Force.

    Millington, S., Roberts, G., Steadman, C., Parker, C., Quin, S., Ntounis, N. (2020) Vital and Viable Manchester District Centres. Institute of Place Management.

    Millington, S., Roberts, G., Steadman, C., Parker, C., Quin, S., Ntounis, N. (2019) Vital and Viable Withington. Institute of Place Management.

    Parker, C., Millington, S., Roberts, G., Steadman, C., Quin, S., Ntounis, N. (2019) Vital and Viable Gorton. Manchester: Institute of Place Management.

    Millington, S., Roberts, G., Steadman, C., Ntounis, N., Parker, C., Quin, S. (2019) Vital and Viable Stockport District Centres. Institute of Place Management.

    Quin, S., McDonald, O., Millington, S., Ntounis, N., Parker, C., Skinner, H., Turness, C. (2019) Written evidence submitted by the Association of Town and City Management, with the Institute of Place Management and the Bid Foundation [HST 060]. House of Commons.

    Parker, C., Millington, S., Roberts, G., Steadman, C., Quin, S., Ntounis, N. Vital and Viable Harpurhey. Manchester: Institute of Place Management.

    Steadman, C., Parker, C., Urquhart, C. Bringing Big Data to Small Users: Dashboard Usability Report.

    Millington, S., Ntounis, N., Parker, C., Quin, S., Roberts, G., Steadman, C. High Street 2030: Achieving change. Institute of Place Management.

    Cotterill, E., Grail, J., Mitton, C., Ntounis, N., Parker, C., Quin, S., Smith, D., Steadman, C., Warnaby, G. A state-of-the-art review of Business Improvement Districts in the UK: Setting the agenda for policy, practice and research. Institute of Place Management.

    Millington, S., Roberts, G., Steadman, C., Ntounis, N., Parker, C., Quin, S. Vital and Viable Chorlton.

    Parker, C., Millington, S., Roberts, G., Steadman, C., Quin, S., Ntounis, N. (2018) Vital and Viable Northenden. Institute of Place Management.

    Parker, C., Ntounis, N., Steadman, C., Medway, D. (2017) Vital and Viable Neighbourhood Centres Parts I and II.

    Millington, S.D., Parker, C. (2017) Adopting new activity-based classifications of town and city centres are key to combating decline. Institute of Place Management.

    PARKER, C.R., NTOUNIS, N., QUIN, S., MILLINGTON, S. (2016) High Street UK 2020 Project Report. Institute of Place Management.

    Millington, S.D., Ntounis, N., Parker, C., Quin, S. (2015) Towns and Cities as Multifunctional Centres. Institute of Place Management.

    Parker, C.R., Martin, L., McGuinness, D. (2015) High Street UK 2020. ESRC.

    Parker, C., Ntounis, N., Millington, S.D. (2014) High Street 2020: An Analysis for Morecambe. Manchester: Institute of Place Management.

    Millington, S.D., Parker, C., Ntounis, N., Quin, S. (2014) High Street UK 2020 Interim Project Report: Identifying factors that influence vitality and viability. Institute of Place Management.

    Parker, C.R. (2008) AGORA. EQUAL - European Social Fund.

    Parker, C.R. (2004) Retail Enterprise Network. EQUAL - European Social Fund.

    Parker, C.R. (2001) Towards a Healthy High Street 2. European Social Fund.

    Parker, C.R. (2000) Towards a Healthy High Street: Training the Small Independent Retailer. European Social Fund.

  • Internet publications

    Parker, C., Sonderland Saga, R., Millington, S. (2021) Saving the high street: what to do with empty department stores and shopping centres. https://theconversation.com/saving-the-high-street-what-to-do-with-empty-department-stores-and-shopping-centres-154327.

    Parker, C., Millington, S., Sonderland, R. (2021) Saving the high street: what to do with empty department stores and shopping centres. https://theconversation.com/saving-the-high-street-what-to-do-with-empty-department-stores-and-shopping-centres-154327.

    Parker, C.R., Quin, S., Millington, S. (2018) Five ways to save Britain’s struggling high streets. https://theconversation.com/five-ways-to-save-britains-struggling-high-streets-90362.

    Millington, S.D., Parker, C., Quin, S. (2018) Five ways to save Britain’s struggling high streets. https://theconversation.com/five-ways-to-save-britains-struggling-high-streets-90362.

  • Journal articles

    Sonderland Saga, R., Ntounis, N., Warnaby, G., Gregory, C., Parker, C. (2024) 'Booksellers as placemakers: Innovative roles of independent booksellers in high street retailing.' Local Economy, 39(1-2) pp. 42-60.

    Ntounis, N., Sonderland Saga, R., Warnaby, G., Lorono Leturiondo, M., Parker, C. (2023) 'Reframing high street viability: a review and synthesis in the English context.' Cities, 134pp. 104182-104182.

    Ntounis, N., Parker, C., Skinner, H., Steadman, C., Warnaby, G. (2021) 'Tourism and Hospitality industry resilience during the Covid-19 pandemic: evidence from England.' Current Issues in Tourism, 25(1) pp. 46-59.

    Taecharungroj, V., Warnaby, G., Parker, C. (2020) 'Responding to the voice of the markets: an analysis of Tripadvisor reviews of UK retail markets.' Journal of Place Management and Development, 14(2) pp. 180-200.

    Ntounis, N., Mumford, C., Lorono-Leturiondo, M., Parker, C., Still, K. (2020) 'How safe is it to shop? Estimating the amount of space needed to safely social distance in various retail environments.' Safety Science, 132pp. 104985-104985.

    Mumford, C., Parker, C., Ntounis, N., Dargan, E. (2020) 'Footfall Signatures and Volumes: Towards a Classification of UK Centres.' Environment and Planning B: Urban Analytics and City Science, 48(6) pp. 1495-1510.

    Grail, J., Mitton, C., Ntounis, N., Parker, C., Quin, S., Steadman, C., Warnaby, G., Cotterill, E., Smith, D. (2020) 'Business Improvement Districts in the UK: A Review and Synthesis.' Journal of Place Management and Development, 13(1) pp. 73-88.

    Davison Porter, I., Lawlor, D., McInroy, N., Parker, C., Prentice, P., Sparks, L., Warnaby, G.C. (2018) 'The World Towns Framework: A Call to Action.' Journal of Place Management and Development, 10(5) pp. 504-520.

    Lloveras, J., Quinn, L., Parker, C. (2018) 'Reclaiming Sustainable Space: A Study of Degrowth Activists.' Marketing Theory, 18(2) pp. 188-202.

    Peel, D., Parker, C. (2018) 'Planning and governance issues in the restructuring of the high street.' Journal of Place Management and Development, 10(4) pp. 404-418.

    Parker, C., Ntounis, N.F., Millington, S., Quin, S., Castillo-Villar, F. (2017) 'Improving the vitality and viability of the UK High Street by 2020: Identifying priorities and a framework for action.' Journal of Place Management and Development, 10(4) pp. 310-348.

    Ntounis, N., Parker, C. (2017) 'Engaged Scholarship on the High Street: The case of HSUK2020.' Journal of Place Management and Development, 10(4) pp. 349-363.

    Roberts, G., Parker, C., Steadman, C.V. (2017) '4th International Institute of Place Management Biennial Conference, "Inclusive Placemaking".' Journal of Place Management and Development, 10(5) pp. 521-524.

    Medway, D., Roberts, G., Parker, C.R. (2017) 'Editorial: Safety and security in places and managing the effects of "place trauma"..' Journal of Place Management and Development, 10(3) pp. 198-201.

    Medway, D.J., Roberts, G., Parker, C. (2017) 'Editorial: A decennial reflection: success, change and uncertainty.' Journal of Place Management and Development, 10(1) pp. 2-6.

    Parker, C., Roberts, G. (2017) 'Editorial.' Journal of Place Management and Development, 10(5) pp. 422-424.

    Kalandides, A., Millington, S., Parker, C., Quinn, S. (2016) 'Shopping districts and centres, markets, neighbourhoods, public squares, and urban gardens: reflecting.' Journal of Place Management and Development, 9(3) pp. 351-359.

    Medway, D., Parker, C. (2016) 'The Experts are Dead: Long Live The Experts.' Journal of Place Management and Development, 9(3) pp. 242-246.

    Medway, D., Parker, C., Quin, S., Roberts, G. (2016) 'Changing places; placing change.' Journal of Place Management and Development, 9(1)

    Medway, D., Parker, C., Roper, S. (2016) 'Litter, gender and brand: The anticipation of incivilities and perceptions of crime prevalence.' Journal of Environmental Psychology, 45pp. 135-144.

    Kalandides, A., Millington, S., Parker, C., Quin, S. (2016) 'Shopping districts and centres, markets, neighbourhoods, public squares, and urban gardens: Reflecting upon place management practice in Berlin.' Journal of Place Management and Development, 9(3) pp. 351-359.

    Parker, C., Roper, S., Medway, D. (2015) 'Back to basics in the marketing of place: The impact of litter upon place attitudes.' Journal of Marketing Management, 31(9) pp. 1090-1112.

    Parker, C., Ntounis, N., Quin, S., Grime, I. (2014) 'High Street research agenda: Identifying High Street research priorities.' Journal of Place Management and Development, 7(2) pp. 176-184.

    Parker, C., Roberts, G., Quin, S., Byrom, J. (2012) 'Editorial.' Journal of Place Management and Development, 5(3) pp. 17-22.

    Parker, C., Byrom, J., Roberts, G., Quin, S. (2012) 'Editorial.' Journal of Place Management and Development, 5(2) pp. 11-16.

    Roper, S., Parker, C. (2012) 'Doing well by doing good: a quantitative investigation of the litter effect.' Journal of Business Research, 66(11) pp. 2262-2268.

    Parker, C., Byrom, J., Roberts, G., Quin, S. (2011) 'Editorial.' Journal of Place Management and Development, 4(3)

    Parker, C. (2011) 'Editorial.' Journal of Place Management and Development, 4(2) pp. 47-56.

    Parker, C., Byrom, J., Roberts, G., Quin, S. (2010) 'Editorial.' Journal of Place Management and Development, 3(3) pp. 3-3.

    Parker, C., Roberts, G., Byrom, J. (2010) 'Editorial.' Journal of Place Management and Development, 3(2) pp. 23-25.

    Parker, C., Roberts, G., Byrom, J. (2010) 'Editorial.' Journal of Place Management and Development, 3(1) pp. 21-21.

    Coca-Stefaniak, J.A., Parker, C., Rees, P. (2010) 'Localisation as a marketing strategy for small retailers.' International Journal of Retail and Distribution Management, 38(9) pp. 677-697.

    Parker, C. (2009) 'Editorial.' Journal of Place Management and Development, 2(3)

    Coca-Stefaniak, J.A., Parker, C., Quin, S., Rinaldi, R., Byrom, J. (2009) 'Town centre management models: A European perspective.' Cities, 26(2) pp. 74-80.

    Parker, C.R. (2009) 'Place Management 2009 and Beyond.' Journal of Place Management and Development,

    Parker, C., Byrom, J., Quin, S., Roberts, G. (2008) 'Editorial.' Journal of Place Management and Development, 1(3) pp. 71-79.

    Parker, C. (2008) 'Making places better, local solutions with global implications.' Journal of Place Management and Development, 1(2) pp. 40-48.

    Parker, C. (2008) 'Extended editorial: Place – the trinal frontier.' Journal of Place Management and Development, 1(1) pp. 5-14.

    Parker, C.R. (2008) 'Place: The Trinial Frontier.' Not given,

    Roper, S., Parker, C. (2008) 'The rubbish of marketing.' Journal of Marketing Management, 24(9-10) pp. 881-892.

    Parker, C.R., Yuste, R., Coca-Stefaniak, A., Byrom, J. (2007) 'Perceptions of the Andalucian Independent Retail Sector.' International Journal of Business and Globalisation,

    Roper, S., Parker, C. (2006) 'How (and Where) The Mighty Have Fallen: Branded Litter.' Journal of Marketing Management, 22(5-6) pp. 473-487.

    Roper, S., Parker, C. (2006) 'Evolution of Branding Theory and Its Relevance to the Independent Retail Sector.' The Marketing Review, 6(1) pp. 55-71.

    Coca-Stefaniak, J.A., Hallsworth, A.G., Parker, C., Bainbridge, S., Yuste, R. (2005) 'Decline in the British small shop independent retail sector: Exploring European parallels.' Journal of Retailing and Consumer Services, 12(5) pp. 357-371.

    Coca-Stefaniak, J.A., Parker, C., Barbany, A., Garrell, X., Segovia, E. (2005) 'Gran Centre Granollers - "city, culture and commerce".' International Journal of Retail and Distribution Management, 33(9) pp. 685-696.

    Parker, C., Anthony-Winter, T., Tabernacle, D. (2003) 'Learning by stealth: Introducing smaller retailers to the benefits of training and education in Barnet.' International Journal of Retail & Distribution Management, 31(9) pp. 470-476.

    Anne Schmidt, R., Parker, C. (2003) 'Diversity in independent retailing: Barriers and benefits – the impact of gender.' International Journal of Retail & Distribution Management, 31(8) pp. 428-439.

    Byrom, J., Parker, C., Harris, J. (2002) 'Towards a healthy high street: Identifying skills needs in small independent retailers.' Education + Training, 44pp. 413-420.

    Hudson-Davies, R., Parker, C., Byrom, J. (2002) 'Towards a healthy high street: Developing mentoring schemes for smaller retailers.' Industrial and Commercial Training, 34(7) pp. 248-255.

    Parker, C., Mathews, B.P. (2001) 'Customer satisfaction: Contrasting academic and consumers’ interpretations.' Marketing Intelligence & Planning, 19(1) pp. 38-44.

    Parker, C., Worthington, S. (2000) 'When lemonade is better than whisky: Investigating the equitableness of a supermarket's reward scheme.' International Journal of Retail & Distribution Management, 28(11) pp. 490-498.

    Byrom, J., Harris, J., Parker, C. (2000) 'Training the independent retailer: An audit of training needs, materials and systems.' Journal of European Industrial Training, 24(7) pp. 366-374.

    Parker, C., Ward, P. (2000) 'An analysis of role adoptions and scripts during customer‐to‐customer encounters.' European Journal of Marketing, 34(3-4) pp. 341-359.

    Johnson, C., Mathews, B.P. (1997) 'The influence of experience on service expectations.' International Journal of Service Industry Management, 8(4) pp. 290-305.

  • Conference papers

    Ntounis, N., Parker, C., Warnaby, G. (2021) 'Examining the Resilience of English High Streets during the COVID-19 Pandemic.' 2/6/2021 - 18/6/2021.

    Steadman, C., Roberts, G., Millington, S., Parker, C. (2019) 'Towards an anatomy of district centres.' In 6th Corfu Symposium on Managing and Marketing Places. Corfu, 6/5/2019 -

    Parker, C., Steadman, C. (2017) 'Proceedings of the 4th Institute of Place Management International Conference.' 4/9/2017 - 4/9/2017. Steadman, C. (ed.) Institute of Place Management,

    Hall, A.E., Conway, A., Betts, P., Parker, C. (2017) 'Connected Students and Decisions to Select Their University.' In ICCMI Conference. Greece, 1/6/2017 - 1/6/2017.

    Hall, A.E., Conway, A., Betts, P., Parker, C. (2016) 'From Economic Man to Connected Consumers.' In ICCMI Conference. Crete, Greece, 22/6/2016 - 24/6/2016.

    Parker, C., Quin, S., Ntounis, N., Millington, S., Medway, D., Urquhart, C., Dargan, E., Keegan, B.J. (2016) 'Improving the customer experience in retail locations: The Game of Towns.' In AR and VR Conference: Perspectives on Business Realities of AR and VR. Dublin Institute of Technology, 27/4/2016 - 28/4/2016.

    Parker, C.R., Dargan, E., Ntounis, N.F., Quin, S. (2016) 'Radical marketing and the UK High Street: A new typology of towns.' In Academy of Marketing 2016. Newcastle Business School, Newcastle, UK, 4/7/2016 - 7/7/2016.

    Ntounis, N.F., Lloveras, Javier, , Parker, Cathy, (2015) 'A Review Of Epistemological Issues And Philosophical Positons For The Development Of Theory In Place Marketng.' In 3rd Place Management & Branding Conference, Sustainability, Liveability & Connectivity. Poznan, Poland, 6/5/2015 - 8/5/2015.

    Ntounis, N.F., Parker, Cathy, , Quin, Simon, (2015) 'Stakeholder Engagement And Communicaton In UK Town Partnerships: An Empirical Study.' 6/5/2015 - 8/5/2015.

    Parker, C., Medway, D.J., Roper, S. (2015) 'Place marketing and rubbish: How litter reduces place attitude.' In 3rd Place Management and Branding Conference. Poznan university of Economics, Poland, 6/5/2015 - 8/5/2015.

    Parker, C., Medway, D.J., Matthews, D. (2015) 'Portrait of a village: The Happy Valley - making sense of place development through reflecting on a local history of Bollington.' In 3rd Place Management and Branding Conference. Poznan University of Economics, Poland, 6/5/2015 - 8/5/2015.

    Ntounis, N.F., Parker, C., Bennison, D. (2014) 'What Does Place Marketing Mean in Practice? A Preliminary Content Analysis of North West England Place-Related Websites.' Academy of Marketing,

    Medway, D.J., Parker, C., Roper, S. (2014) 'Establishing a casual relationship between litter, place, space and perceptions of crime.' In Academy of Marketing Conference. Bournemouth University, 7/7/2014 - 10/7/2014.

    Parker, C.R. (2013) 'The Role of Leadership in Place Branding.' In City Branding Symposium 2013. Tsinghua University, Beijing, 23/10/2013 - 25/10/2013.

    Lloveras, X., Parker, C.R., Bennison, D., Quinn, L. (2013) 'Materiality in Marketing.' In Academy of Marketing. University of South Wales, Cardiff, UK, 8/7/2013 - 11/7/2013.

    Parker, C.R. (2012) 'Keeping Bristol's High Streets Alive.' In Keeping Bristol's High Streets Alive. Bristol Civic Society, Bristol, UK, 19/7/2012 - 19/7/2012.

    Parker, C.R. (2011) 'Place Management and Marketing for Bristol.' In Bristol Public Inquiry Into High Streets. Bristol City Council, Bristol, UK, 9/11/2011 - 9/11/2011.

    Parker, C.R. (2011) 'Place Branding for Nicosia, Place Management and Branding.' The Reconstruction & Resettlement Council, Nicosia, Cyprus, 1/11/2011 - 1/11/2011.

    Parker, C.R. (2011) 'Tasks of District Centre Managers in Practice.' In MANDIE Conference. City Council of Stuttgart, Stuttgart, Germany, 15/9/2011 - 15/9/2011.

    Lloveras, X., Parker, C.R. (2011) 'Matavenero: From Brand to Place.' In Annual Academy of Marketing Conference. University of Liverpool, Liverpool, United Kingdom, 5/7/2011 - 7/7/2011.

    Parker, C.R. (2011) 'Everything Old is New Again, Place Management and Marketing.' In Mainstreet Conference. Mainstreet Australia, Adelaide, Australia, 1/5/2011 - 1/5/2011.

    Parker, C.R. (2011) 'A Better Crosby.' In A Better Crosby: Public Meeting. Crosby Action Group, Crosby, UK, 9/2/2011 - 9/2/2011.

    Parker, C.R., Roberts, G., Byrom, J. (2011) 'Place Branding: A Tautology.' In INPOLIS. Berlin, Germany, 20/1/2011 - 20/1/2011.

    Parker, C.R. (2010) 'Place Marketing, Place Management in Practice.' In Place Marketing. University of Cassino, Cassino, Italy, 24/10/2010 - 24/10/2010.

    Parker, C.R. (2010) 'The Role of Retail in Regeneration.' In The New Statesman: Labour Party Conference Fringe Event. The New Statesman, Manchester, UK, 27/9/2010 - 27/9/2010.

    Parker, C.R. (2009) 'Place Making, Maintenance and Marketing.' In 10th International Cities Town Centres & Communities Society Conference: Cities in Transition. City of Greater Geelong, Geelong, Australia, 27/10/2009 - 27/10/2009.

    Parker, C.R. (2009) 'Place Management.' In Portimao International Conference on Marketing Places. City of Portimao, Portimao, 24/6/2009 - 24/6/2009.

    Parker, C.R. (2009) 'Small Retail Seminar.' In Small Retail Seminar. Department for Trade and Industry, London, UK, 1/2/2009 - 1/2/2009.

    Parker, C.R. (2008) 'Metro-Makeover: The Changing Face of Downtown, Community-Led Regeneration of Small UK Bids.' In 54th International Downtown Association Conference. International Downtown Association, Calgary, Canada, 12/9/2008 - 12/9/2008.

    Parker, C.R., Campin, S. (2008) 'The Australian Place Management Sector.' 9/9/2008 - 9/9/2008.

    Parker, C.R., Coca-Stefaniak, J.A. (2008) 'Local Shops for Local People: Localisation as a Business and Marketing Strategy for Small Retailers in Scotland and Spain.' 9/9/2008 - 9/9/2008.

    Roper, S., Parker, C.R. (2008) 'Negative Influences Upon Brand Evaluations: The Litter Effect.' 9/9/2008 - 9/9/2008.

    Roper, S., Parker, C.R. (2008) 'The Rubbish of Marketing.' 9/9/2008 - 9/9/2008.

    Parker, C.R., Campin, S. (2008) 'International Survey of the Place Management Sector.' 9/9/2008 - 9/9/2008.

    Parker, C.R. (2008) 'Place Management Skills and Support.' In 53rd International Downtown Association and World Congress. International Downtown Association, New York, USA, 1/9/2008 - 1/9/2008.

    Coca-Stefaniak, J.A., Parker, C.R., Rees, P. (2008) 'Local Shops for Local People: Localization as a Business and Marketing Strategy for Small Retailers in Scotland and Spain.' In Academy of Marketing Conference 2008. Robert Gordon University, Aberdeen, UK, 7/7/2008 - 10/7/2008.

    Parker, C.R. (2007) 'Branded Litter.' In Keep Australia Beautiful Annual Conference. Keep Australia Beautiful, Hobart, Tasmania, 7/12/2007 - 7/12/2007.

    Parker, C.R. (2007) 'Branded Litter, Keep Australia Beautiful.' Hobart, 1/5/2007 - 1/5/2007.

    Parker, C.R. (2007) 'Australian Mainstreet Association.' Australian Mainstreet Association, Melbourne, 1/3/2007 - 1/3/2007.

    Parker, C.R. (2006) 'The AGORA Project: Bottom-Up Approaches to Place Management.' In All Party Parliamentary Town Centre Management Group. All Party Parliamentary Town Centre Management Group, Palace of Westminster, UK, 1/6/2006 - 1/6/2006.

    Parker, C.R. (2006) 'Deputacion Provincial de Pontevedra.' In Deputacion Provincial de Pontevedra. Pontevedra, Spain, 1/2/2006 - 1/2/2006.

    Parker, C.R. (2006) 'Town Centre Management in the UK.' In 1r Symposium Internacional de Gestio de Centres Urbans i de Comerc d'Europa. Centres Urbans i de Comerc d'Europa, Granollers, Spain, 1/1/2006 - 1/1/2006.

    Warnaby, G.C., Parker, C. (2005) 'Butchers and Bakers but no Candlestick Makers: UK Independant Retailers Perceptions of their Strengths.' In Academy of Marketing Conference. Dublin, Ireland, 1/1/2005 - 1/1/2005.

    Parker, C.R. (2003) 'Retail Round Table.' In Retail Round Table. City and Guilds, London, UK, 1/6/2003 - 1/6/2003.

    Warnaby, G.C., Parker, C., Hallsworth, A. (2003) 'Building a Retail Enterprise Network: People, Partnerships & Policy.' In Contemporary Issues in Retailing and Marketing Conference: Marketing and Managing Urban Centres. Manchester, UK, 1/1/2003 - 1/1/2003.

    Parker, C.R. (2002) 'Launch of Retail Training Network.' In Launch of Retail Training Network. States of Jersey Government (Economics Unit), Jersey, UK, 1/1/2002 - 1/1/2002.

    Byrne, A.D., Parker, C. (1999) 'Myth Placed Loyalty.' In Academy of Marketing Conference. Stirling, Scotland, 1/1/1999 - 1/1/1999.

  • Theses and dissertations

    Keegan, B.J. (2018) Social Media Marketing Evaluation Decision Making Processes and the Agency-Client Relationship.