Joanna Bodley
Joanna Bodley MSc, FHEA, CMBE, MCIM
Senior Lecturer Digital Marketing / Course Director Digital Marketer Degree Apprenticeship
My profile
Biography
Senior Lecturer & Course Director at Manchester Metropolitan University. Owner of digital consultancy, Jo & Co.
Ever-inquisitive Digital strategist experienced in gathering information through various methods and distilling it into meaningful insights and practical plans.
- Broad marketing and planning experience with specialist knowledge in digital, social media and content.
- Over a decade of digital practitioner experience. Researching and planning customer experiences. Planning and running big, integrated campaigns spanning paid, earned and owned channels, including SEO, PR, PPC, display, TV, radio, influencer outreach, social and video.
- Experience across various verticals and markets, from alcohol, hospitality and FMCG to tech, retail, pharmaceutical, environmental and public sector
- Extensive practical experience both agency, client side and consultancy, bolstered by an Econsultancy MSc Digital Marketing Communications and Google Squared accreditation
- Industry awards judge, including the UK Paid Media, Northern Digital, Global Social Media, DMA and Global Content Awards.
- Member of the IAB Northern Group. Previously PRCA Innovation in Communications Panel Member, CIPR social media advisory member and SomeComms Mark Hanson award winner.
Personal website address
Interests and expertise
I am particularly interested in social media, content, user experience and research and paid media.
Impact
- 2019: Presented on “Delivering a World Class Customer Experience on Social” at The Public Sector Social Media Conference
- 2023: Presented on Delivering Positive Student Outcomes at LTSE CABS conference: “Working with an industry body to equip students with practitioner-level digital skills and increase employability” https://charteredabs.org/events/ltse2023/
- IAB Northern Group Member
- Ideation and implementation of the IAB UK university wide partnership. Also, the IAB Informed Certification programme. We are the first university to allows all students and staff to undertake this industry standard qualification whilst at Manchester Met: https://www.mmu.ac.uk/business-school/about-us/news/story/?id=14761
- Integration with our established RISE programme allows students to enhance their transcript with additional qualifications in a subject that may not be already covered by their degree, thus widening their career prospects: https://rise.mmu.ac.uk/courses/iab-informed-certification/
Teaching
- Programme Leader - Digital Marketer Degree Apprenticeship
- Previously Programme Leader - MSc Digital Marketing
- Unit Leader - Digital and Social Media Marketing Communications Management
- Unit Leader - Introduction to Digital Communications
- Unit Leader - Understanding Customer Engagement
- Unit Leader - Advanced Digital Marketing Research Proposal and Digital Marketing Dissertation
- Unit Leader - Digital Communcations Professional
- Unit Leader - Digital Communications Campaign Management