Marketing
Marketing has changed with the arrival of the digital era. Today, any business can operate on an international scale via channels. With so much competition, connecting with customers has never been mo…
Dr Christos Pantelidis
Lecturer
My profile
Biography
I am a Lecturer in the Department of Marketing, International Business and Tourism. I completed my PhD at MMU and my research expertise is in immersive technologies (VR) and tourism. In particular, my current research focus lies on the impact of VR on tourists and places exploring the business transformation of tourist destinations. My research also has implications for destination marketing and other related areas.
During my PhD, I worked at MMU as an Associate Lecturer for almost 5 years.
I am passionate about learning, teaching, and supporting students to enhance their learning experience. I am also a fellow of the Higher Education Academy (FHEA)
Teaching
My role includes teaching digital skills and research methods for International Business Management, customer experience, and digital marketing for marketing and tourism students. I also have teaching experience in marketing, statistics, and business technology.
International Tourism Management
With input from leading organisations like The Institute of Travel and Tourism, Marriott, Visit Manchester and Expedia we’ve developed a range of modules directly relevant to a career in the tou…
International Business Management
Take on new and emerging markets in an international context. On this course, we will help you to develop vital skills in international business management.
We will also help you understand working p…
Supervision
Supervising undergraduate and postgraduate students dissertations
Personal Tutor
Research outputs
Pantelidis, C., tom Dieck, M.C., Jung, T.H., Smith, P. and Miller, A. (2024), “Place attachment theory and virtual reality: the case of a rural tourism destination”, International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-09-2023-1489
Pantelidis, C. (2019). Exploring VR experiences of tourists’ attachment to a rural destination. International Journal of Technology Marketing, 13(3-4), 376-400.
Pantelidis C., tom Dieck M.C., Jung T. and Miller A. (2018). Exploring Tourist Experience of Virtual Reality in a Rural Destination: A Place Attachment Theory Perspective: ENTER 2018. Conference research paper. https://ertr.tamu.edu/files/2018/01/ENTER2018_Submission_33-ok.pdf
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Journal articles
Pantelidis, C., tom Dieck, M., Jung, T., Smith, P., Miller, A. (2024) 'Place attachment theory and virtual reality: the case of a rural tourism destination.' International Journal of Contemporary Hospitality Management,
Pantelidis, C. (2019) 'Exploring VR experiences of tourists’ attachment to a rural destination.' International Journal of Technology Marketing, 13(3-4) pp. 376-400.
Career history
2007 – 2011
Bachelor of Arts (B.A.) in Tourismusbetriebswirtschaft Heilbronn, Germany
Main subjects: Tourism, Marketing and Market Research
2012 – 2015
Master of Arts in Business Management, Faculty of Economics, University of Ljubljana, Slovenia (“Tourist satisfaction measurement at the Rogla – Pohorje destination”) Main subjects: Tourism and Economics
2017 – 2021
PGCert Learning and Teaching In Higher Education
2016-2021
PhD - Manchester Metropolitan University (Title: Exploring Place Attachment Theory in VR of a Rural Destination: The effect of VR Experience on domestic tourists’ attachment to places)
2017-2021
Associate Lecturer (Manchester Metropolitan University)
2021 - ongoing
Master in Higher Education, Manchester Metropolitan University
2021
Lecturer in Economics (Manchester Metropolitan University)