Dee Goldstraw
Dee Goldstraw FHEA, CMBE
Senior Lecturer
Marketing and Digital Communication Lecturer specialising in Content Strategy
My profile
Biography
A senior lecturer in marketing and digital communications, I have worked in academia for over 10 years. Prior to this, I was a PR professional for eight years, working in a mixture of PR, digital marketing and events agencies across the north of the UK.
I specialise in teaching content strategy and content marketing, with social media, digital communication, online PR, influencer marketing and online copywriting among my interests. I teach across a range of course from full-time UG and PG course, to part-time online courses and degree apprenticeships.
Currently studying for my PhD, my research interest explores the impact of Instagram on first time mothers.
Other academic service (administration and management)
Level Six Year Tutor - 2020 to present
Programme Leader MSc Digital Marketing - 2015 to 2017
Prizes and awards
Nominated as ‘Best Teacher’ in MMU Teaching Awards
CIPR Gold Award winner for research and evaluation
Finalist for CIPR Awards for Best Event
Membership of professional associations
Certified Management and Business Educator
Fellow of the Higher Education Academy
Member of CIPR
Member of PRCA
Elected council member for PRCA in 2015-16
Other Distinctions
Judge for UK Content Awards - 2020, 2021 & 2022
Judge for European Content Awards - 2020 & 2021
Judge for Global Content Awards - 2021 & 2022
Teaching
2021-22 Teaching
L5 Content Marketing (unit lead)
L5 Managing Social Media Practice (unit lead)
L6 Digital & Social Media Marketing Communication Management
L7 Content Strategy (unit lead)
UG Research Project supervision
2020-21 Teaching:
L4 Platform Essentials (unit lead)
L4 Introduction to Marketing
L5 Managing Social Media Practice (unit lead)
L5 Customer Information Management (unit lead)
L7 Strategy for Digital
L7 Content Strategy (unit lead)
UG Research Project supervision
PG Dissertation supervision
Research outputs
Currently studying for my PhD, my research area of interest is the impact of Instagram on first time mother’s sense of self.
Structuring Assessment to Improve Student Outcomes - Eurosotl/Festival of Learning 2021
A Uses and Gratifications Exploration of Young Women’s Instagram Usage - BledCom 2019
Instagram’s #fitspiration Trend and its Effect on Young Women’s Self-Esteem - BLED conference 2016
Can PR Practitioners Build Positive Journalist Relationships via Social Media? - Public Relations, Values & Cultural Identity 2015
Can PR Practitioners Build Positive Journalist Relationships via Social Media? - Euprera Congress 2013
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Chapters in books
Goldstraw, D. (2015) 'Can PR practitioners build positive journalist relationships via social media?.' Public Relations, Values and Cultural Identity. P.I.E. Peter Lang, pp. 339-359.
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Conference papers
Goldstraw, D., Rodgers, J. (2019) 'A Uses and Gratifications Exploration of Young Women's Instagram Usage.' In Bled Com. Solvenia, 3/7/2019 - 6/7/2019.
Goldstraw, D., Keegan, B.J. (2016) 'Instagram’s #fitspiration Trend and Its Effect on Young Women’s Self-Esteem.' In 29th Bled eConference. Bled, Slovenia, 19/6/2016 - 22/6/2016.
Goldstraw, D., Keegan, B.J. (2016) 'Social Media As A Media Relations Tool?.' In EUPRERA 2016. Amsterdam, 1/10/2016 - 1/10/2016.
Goldstraw, D., Keegan, B.J. (2016) 'Instagram’s ‘fitspiration’ trend and its effect on young women’s self-esteem.' pp. 190-198.
Goldstraw, D. (2013) 'Can PR Practitioners Build Positive Relationships With Journalists via Social Media?.' In EUPRERA. Barcelona, 1/10/2013 - 1/10/2013.