Research: Shapemaster knowledge transfer partnership
Helping an ambitious British manufacturer to grow internationally through applied research.
About
Research summary
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December 2021 to December 2023
This project is helping to develop and implement a novel, integrated management approach and strategic plan to drive long-term and sustainable growth of a company in the healthy ageing sector.
Shapemaster is an established small business in the UK that manufactures specialist power-assisted exercise equipment. Its unique range of equipment help leisure and rehabilitation centres offer a low impact, full body workout for older adults or people with long term rehabilitation needs.
The company aims to become the leading global supplier of specialist power assisted exercise equipment - generating sustainable growth as it grows and matures.
It has set up a knowledge transfer project with Manchester Met. KTPs help businesses to grow and innovate by connecting them with university specialists and postgraduate researchers.
Through the KTP with the Business Transformations research centre, the company is getting support with:
- strategic marketing
- business development
- product development
- operating model improvement
Team
Contact
Contact us
For general enquiries about the Market Transformation knowledge platform or the Shapemaster project, you can contact Dr Leah Gillooly.
