Jia Hui Bea holds a Bachelor of Arts in Media Production and a Master of Science in Data Science and Artificial Intelligence for the Creative Industries. Connected to the creative sector, Jia Hui’s professional experience spans roles such as video producer, videographer, photographer, advertiser, and digital content creator. Currently, her interest lies in exploring how AI can further support the creative industries while serving as an educator in the field of Media Production.

As a Research Assistant to Prof Lean on the “Penang Living Lab for Advancing the Creative Economy (PLLACE) project”, Jia Hui supports research on creative economy policies. This includes gathering relevant journals and reports, alongside contributing to secretarial and administrative tasks. [email protected]